Communication

BorderX Rebranding

Extra Form

Area	Korea
Year	2023
Award	WINNER
Affiliation	BorderX Co., Ltd.
Designer	Yeryung Ko, Erica Pellegatta, Yoolim Moon, Juhee Lee, Flavyen Dupont
Description(English)	From our humble beginnings as a small marketing agency in Seoul, the team at waymakrs always had a passion for helping brands go global. Under the new name of BorderX, we began the rebranding process by redefining our goals, vision, mission, positioning statement, and keywords around our identity. These words were distilled into core values that were then used to support our bold and confident color palette, visual identity, and tone of voice. The compass motif resonated with our purpose of global exploration and guidance for our clients. Our rebrand was applied to multiple platforms like social media, posters, swag, and business cards.
Description(Native)	From our humble beginnings as a small marketing agency in Seoul, the team at waymakrs always had a passion for helping brands go global. Under the new name of BorderX, we began the rebranding process by redefining our goals, vision, mission, positioning statement, and keywords around our identity. These words were distilled into core values that were then used to support our bold and confident color palette, visual identity, and tone of voice. The compass motif resonated with our purpose of global exploration and guidance for our clients. Our rebrand was applied to multiple platforms like social media, posters, swag, and business cards.
Website	www.borderx.com
Positive Comments

1. in Communication
   

   MORA Cure

2. in Space
   

   IDTECH

3. in Space
   

   Streamlight Residence

4. in Space
   

   SunBreeze

5. in Industrial
   

   XR Series Routers With Computing Power

6. in Space
   

   HONG KONG SUNNY VILLA

7. in Space
   

   Lake Silver

8. in Space
   

   Cohesion

9. in Communication
   

   Sage Passing Wisdom to Next Generations

10. in Communication
    

    The Korean War Abductees Name Book

11. in Communication
    

    3D Visualization Platform for Energy Operation

12. in Communication
    

    HayD

13. in Communication
    

    FAKE SUITCASE

14. in Communication
    

    TikKits

15. in Industrial
    

    Cordy

16. in Industrial
    

    SYNC Portable Home Training

17. in Industrial
    

    WEllDEN

18. in Industrial
    

    Fortruck

19. in Industrial
    

    Hand Stretcher Stabilizer

20. in Communication
    

    YoGarden

21. in Industrial
    

    Polycycle Illumination

22. in Communication
    

    Volcano Tap

23. in Industrial
    

    Ring A10

24. in Communication
    

    RENEWABLE ECOLOGY

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