Communication

Gifts of Taiwan Land

Extra Form

Country	Chinese Taipei
Year	2023
Award	GRAND PRIZE
Affiliation	China University of Technology
Designer	YINGHAO TU, ANCHI HSU, YUXUAN LIN, PEIJLE GUO, TINGYI SU
Description(English)	"Gifts of Taiwan Land" is a new brand that designs products through soil elements from 10 places in Taiwan. Let the world know the life and beauty of Taiwan through the element of soil. Tourists who come to Taiwan can bring a gift back to their own country, and experience the beautiful memories of Taiwan through sight, touch and hearing. "Gifts of Taiwan Land" contains a series of works including short films, gifts, scrolls, stamps, VR, music albums and artworks. In order to present the soil texture, the work does not adopt the general CMYK printing method, but uses Taiwan soil in the design to obtain a real touch.
Description(Native)	「特輯土產」是一套透過視覺、觸覺與聽覺的台灣土壤摺頁書。讓外國人回到自己家鄉後，可以一再透過土壤摺頁書，感受與回味在台灣的記憶。 首要目標族群對象為來台貴賓與訪客，由政府代表單位贈與的禮品，這之中包含了來台旅遊的遊客及旅台學生。次要族群為即將出國的人，成為攜帶象徵台灣的伴手禮。「特輯土產」土壤精裝出版共有 3 大類，觸覺、視覺與聽覺:包含土壤摺頁、土壤卷軸、土產印章、 系列形象短片、環景 VR 攝影、土壤專輯、土壤白噪音。共七項設計品以套裝方式整合可成一組設計包 裝，讓旅客可以輕易的一次拿起一套包含視覺觸覺聽覺的文化紀念物。從地圖的細節中可以感受到土壤顆粒質感， 這些畫作都是透過真實的土壤進行繪製的，是真實的可以觸摸到的土壤彩墨。 本專題採集了各種不同類型的土壤，包還台灣 10 種獨特土壤，這些土的顏色與質地都不相同 因此製作成為了土壤彩墨畫，讓人可以在觀看 的同時還能體驗到有別於一般印刷品的質感與 觸感，並搭配印章來進行互動式的體驗。「特輯土產」實際探訪部落並一同與在地的居民討論土壤價值，了解到每一種土壤所孕育的價值都不 相同，同樣都是土壤有些透水性好適合種植蔬菜類，同時也會有保水性強的土壤，正適合種植水稻。土 壤也會有分為營養成分好與貧瘠，不同的土壤地貌與該區域的經濟生活型態形成差異，每個地方有屬於 自己適合種植的蔬果甚至是工業性質的經濟產物。
Website	sites.google.com/view/taiwan-gifts/about-us
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