Communication

Yim Coconut Water Brand Identity and Packaging

Extra Form

Area	United States America
Year	2025
Award	WINNER
Client	Yim
Affiliation	The Working Assembly LLC
Designer	Billur Eda Bilgi
Description(English)	Yim coconut water was crafted to nurture a clear mind, a sound body, and a sense of well-being. Yim needed packaging and a visual identity that communicated its commitment to using the finest ingredients to create a genuinely beneficial product. Yim’s new brand identity is as real as its ingredients, featuring lo-fi photography, street market-inspired typography, bold fruit-themed colors, and benefit stamps referencing fruit stickers. The logo incorporates both a water droplet and a smirk, a subtle nod to the Thai meaning of “Yim,” smile. The result is a joyful visual world that embodies Yim’s mission of mindful hydration.
Website	theworkingassembly.com
Positive Comments
Judging Comments	Yim’s new identity conveys its mission of mindful hydration through lo-fi photography, bold fruit-inspired colors, and street market-style typography. A water droplet–smirk logo nods to “Yim” meaning “smile” in Thai, while benefit stamps reference fruit stickers. This joyful, authentic visual world was praised for clearly reflecting the brand’s quality ingredients and positive spirit.

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