Communication

48 animals

Extra Form

Country	China
Year	2019
Award	WINNER
Affiliation	Shenzhen zero zero seven design co.LTD
Designer	zhang feng
Description(English)	April 8 is set as “International Day for Protecting Rare Animals”, therefore, we design a set of symbols and products of 48 animals to promote and arouse people’s awareness to protect animals and enhance the significance of this International Day. We work with a kindergarten for children from 3 to 6 years old to draw 48 rare animals. Then, our designers create new animal images through computer and art processing. These new images are applied to billboards, office products, App, etc., to present new animals through the vision of the original aspiration of children.
Description(Native)	由于环境污染、人类过度捕猎、栖息地减少等原因，不少动物一度濒临灭绝。4.8是“国际珍稀动物保护日”，我们设计一套48个动物的符号和产品来强化4.8号这一天，来宣传和告诫人们保护动物。 我们与一家幼儿园合作，以3-6岁孩子来画出48个珍稀的动物，再由设计师通过电脑和艺术处理形成一个新的动物形象。新的形象运用到广告牌，办公产品，手机APP等上去，以孩子的初心来表现全新的动物形象。 设计上把动物灭绝的残忍性质和可爱的卡通形象做对比，展示动物可爱的一面，告诫人们爱护动物，保护动物。 做为一个公益性质的设计，运用新的形象来生产不同的产品，以此来获得商业利润，再把钱投入到动物保护里去，不仅促进市场的发展，也展示出现代文明对自然的关爱。
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