Communication

UNDERBELLY

Extra Form

Country	Chinese Taipei
Year	2022
Award	WINNER
Affiliation	KUN SHAN UNIVERSITY
Designer	WU JIE YU, HUANG SHIN PIN, LEE YA HAN, HUANG ZI YANG, LAI RONG QIAN
Description(English)	The road is always littered with craters and is never smooth and even despite the constant road works.Is it due to poor construction technique or... something else?“Broken Road” is a story about the conspiracy behind the constant road works in the city and the secrets of the underground sewers that are too terrible to tell.The song even somehow associates Da Vinci, Michelangelo and Donatello with this conspiracy.The entire melody has a strange and eerie atmosphere.The animation “Underbelly” was inspired by the theme of the song.
Description(Native)	道路上總是坑坑疤疤的，整天都在維修卻沒見馬路平整，是技術不佳或是另有秘密存在呢 ？ 《 Broken Road 》講述城市裡的道路無時無刻都在維修中的陰謀 ， 存在於地下水道裡面一些不可告人的秘密 ， 有趣的是歌曲中運用達文西、米開朗基羅、多納泰羅這三個人物去跟陰謀來產生聯繫 。 詭譎的氣氛圍繞整首歌曲 。 延續歌曲的理念，產生了動畫《 UNDERBELLY 》 ， Underbelly是指動物的下腹部，那是他們最為脆弱的地方，有弱點之意，另外也用來形容社會不為人知的陰暗面 。 以下水道作為背景，同樣運用三個物種，重新定位老鼠、蒼蠅及青蛙之間的關係 ， 形成一個地下社會，揭露出社會中的黑暗陰謀 。
Positive Comments

1. in Communication
   

   Kuaishou Kaleido PaaS Platform Brand Design

2. in Communication
   

   SUNJIN meat processing product package design

3. in Communication
   

   TEATRA

4. in Communication
   

   L.AND VISUAL IDENTITY SYSTEM

5. in Communication
   

   Blue Brain Campaign

6. in Communication
   

   WALRUS PUMP Brand Design

7. in Communication
   

   TFOOD she eats health preserving soup

8. in Communication
   

   Voithru

9. in Communication
   

   Poem Joy

10. in Communication
    

    B for Brand Rebranding

11. in Communication
    

    FReNCHIE FReNCHIE

12. in Communication
    

    Baehongdong

13. in Communication
    

    Cooktam

14. in Communication
    

    Shanghai Grand Theatre

15. in Communication
    

    T for Tolerance

16. in Communication
    

    Picabl

17. in Communication
    

    Aesthetic Wetland Studies

18. in Communication
    

    UNDERBELLY

19. in Communication
    

    Macau Herbal Tea Design

20. in Communication
    

    First aid Wristband

21. in Communication
    

    M Genius

22. in Communication
    

    Sea Devil Beer

23. in Communication
    

    Yanli

24. in Communication
    

    4Paradigm Sage AIOS

25. in Communication
    

    foodtoluckVI

26. in Communication
    

    Lively Voices of the Woods

27. in Communication
    

    TAITUNG JIN FONG PRECIOUS GRAIN CROPS

28. in Communication
    

    Uneatable Relish

Designed by sketchbooks.co.kr / sketchbook5 board skin