Country | KOREA |
---|---|
Year | 2017 |
Award | WINNER |
Client | Chungjungwon |
Affiliation | Hongik University, Dong-a University, m1655 Creative Lab, Studio Krein, Creative boutique 'Khap' |
Designer | Jongmin Kim, Jaewook Shin, Oe-seop Kwak, Donghun Cae, Juri Shin |
Description(English) | the accidental reflection on the soy sauce's package(strong taste) looks like a strong guy’s eyes. |
Description(Native) | 우연히 제품 표면에 비친 리플랙션이 마치 거친 남자의 강렬한 눈빛을 연상케 한다. 이러한 우연의 비쥬얼을 통해 진간장 '강한 맛'이라는 메세지를 전달하고자 하였다. |
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Designed by sketchbooks.co.kr / sketchbook5 board skin