English

EXHIBITION


Extra Form
Country China
Year 2023
Award GOLD WINNER
Affiliation Beijing Youku Technology Co., Ltd.
Designer LI YUZE, HE JUEQI, DENG KE, YANG YI, LIU JIAN
Description(English) The experience integrated mobile APP and OTT ad experience into one immersive interactive process. OTT screen has the advantage of stronger visual impact, which allows clients to demonstrate TVC commercials with 100% screen ratio to convey brand proposition. Mobile APP is flexible and interactive, enabling users to explore the product that they are interested in with immersive experience. Instead of sudden interrupt, we present ads in a more gamified way. The utilization of fingertip-tracking, gyroscope and 360° panorama technology enriches interaction feedback to make the experience immersive and engaging. We have applied a patent for it.
Description(Native) 优酷双屏联动广告体验把手机应用交互和大屏广告体验整合成一个沉浸式的可互动的过程。大屏具备强视觉冲击力的曝光优势,让客户以100%屏占比播放TVC广告片,充分传达品牌概念。小屏具备更大灵活性和互动性,让用户以身临其境的方式探索自己感兴趣的产品。 我们没有用暴力打断的方式,而是以更加游戏化的方式展示广告。 手指跟随、陀螺仪和360°全景等新技术的运用丰富了交互反馈,让广告体验更沉浸更富有吸引力。声音识别技术的运用让“吹一吹”互动体验的实现成为可能。 与此同时,通过人群匹配策略,优酷双屏联动广告体验可以被精准投放到目标人群,提高转化效率。 关于可持续与社会责任,在投放商业广告的同时我们的产品也会投放一定比率的公益广告。这些可互动的公益广告让孩子用游戏化的方式沉浸式体验公益,使公益理念深入人心。 更为重要的是,我们设计出了一种让广告主和用户双方受益的可持续广告形式:广告主可以从用户的互动中得到反馈并准确评估广告效果;而用户可以以一种更加沉浸的方式探索商品细节。 本产品是业界首创OTT与手机APP相结合的广告产品,也是首个融合游戏化的互动OTT广告体验。我们已经为它在中国大陆申请了专利。
Positive Comments
Board Pagination ‹ Prev 1 2 3 Next ›
/ 3
  1. STREET TREE

  2. Gifts of Taiwan Land

  3. Fresh Sliced Bread

  4. Baidu Intelligent Driving Cloud Platform

  5. Crush monster

  6. Driving Safety Guarantee System

  7. JEONNAM DRAGONS FC Identity Renewal

  8. XIJIAJIA An AI Digital Human

  9. TOV

  10. StreamLake Brand Design

  11. WATER Mobile App EV Fast Charging Network

  12. Nai Tang Pai

  13. Youku dual screen synergy ad experience

  14. Insecta Iridesse

  15. The crucial 96 hours

  16. Baidu full Scenario Parking

  17. Columbia WAPPEN DESIGN of 13 moutains in Seoul

  18. Seoul Design Festival Hangeul Brand Design

  19. Miwon Font An old letter tastes better

  20. LIVE BEFORE MARRIAGE Visual Branding

  21. Bank of Taiwan

  22. Tealog

  23. ROMANMEAL Whole Grain Breads

  24. Metaworld Conceptual Visual Design

  25. Columbia New Character IKKI

  26. Cage Bird

  27. EDEN

  28. Project Eyes to Eyes

Board Pagination ‹ Prev 1 2 3 Next ›
/ 3

Designed by sketchbooks.co.kr / sketchbook5 board skin

나눔글꼴 설치 안내


이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 Cancel

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

关于我们

K设计大奖是由 DESIGNSORI Co., Ltd. 主办并举办,取消了造型的简单性和复杂性,不仅通过优秀的设计实现创意的具体化,并赋予产品创造潜力真正的价值。以这样的目标为基础,期待着由设计者,公司,设计机关及设计工作室推出最佳的设计理念,构成卓越的设计形态,制作出有创意的作品。

 

Copyright © DESIGNSORI Co., Ltd. All Rights Reserved. CEO, Doyoung Kim / Business license number : 454-86-01044 (Address) #14057, 905 49, Beolmal-ro 102beon-gil, Dongan-gu, Anyang-si, Gyeonggi-do, Korea

关于我们

  • 京畿道安养市东安区冠阳洞891,905

世界 English

  • Email : info@kdesignaward.com

韩国 Korea

  • Email : info@kdesignaward.com