Communication

Nai Tang Pai

Extra Form

Country	China
Year	2023
Award	GOLD WINNER
Client	NAITANGPAI Co., Ltd.
Affiliation	inDare Design Strategy Limited Co., Ltd.
Designer	Fengming Chen, Mengdi Wang, Qing Yu, Qingwei Li, Jiayin Guan
Description(English)	Nai Tang Pai is the first clothing brand in China that focuses on large cup bras. The brand is the first to differentiate bra sizes according to breast shape, scientifically helping large-breasted women to achieve underwear freedom. As an intimate friend of large-breasted women, the brand slogan "Big and Different" encourages every large-cup woman to face her natural and unique beauty.
Description(Native)	奶糖派是中国首个专注大杯文胸的服饰品牌。品牌首创“分胸型内衣”，科学多元地帮助大杯女性实现内衣自由；在情感上，则作为大杯女性的贴心闺蜜，以“大有不同”的品牌口号让每位大杯女性勇敢正视自己天生的独特之美。 在品牌形象设计上，我们通过字体、品牌色和辅助图形，传递奶糖派的专业、力量与温柔。品牌logo重点突出“奶糖派”三个中文字，和大杯文胸的品牌定位，以此强化奶糖派的品牌名及品类认知。 选取表现温暖与包容的“奶白色”作为品牌主色，搭配代表热情和自信感的“活力橙色”与“新世蓝”，暖调与活力并存构成品牌色系。 为了强调“分胸型内衣”的品牌特性，从图标中提炼出抽象的艺术形式表达三种不同的胸型，并在传播设计上，将图形进一步IP化，使其成为品牌独有的视觉符号，既表达科学专业的产品研发理念，也让品牌整体形象更具亲和力。
Website	www.in-dare.com
Positive Comments

1. in Communication
   

   STREET TREE

2. in Communication
   

   Gifts of Taiwan Land

3. in Communication
   

   Fresh Sliced Bread

4. in Communication
   

   Baidu Intelligent Driving Cloud Platform

5. in Communication
   

   Crush monster

6. in Communication
   

   Driving Safety Guarantee System

7. in Communication
   

   JEONNAM DRAGONS FC Identity Renewal

8. in Communication
   

   XIJIAJIA An AI Digital Human

9. in Communication
   

   TOV

10. in Communication
    

    StreamLake Brand Design

11. in Communication
    

    WATER Mobile App EV Fast Charging Network

12. in Communication
    

    Nai Tang Pai

13. in Communication
    

    Youku dual screen synergy ad experience

14. in Communication
    

    Insecta Iridesse

15. in Communication
    

    The crucial 96 hours

16. in Communication
    

    Baidu full Scenario Parking

17. in Communication
    

    Columbia WAPPEN DESIGN of 13 moutains in Seoul

18. in Communication
    

    Seoul Design Festival Hangeul Brand Design

19. in Communication
    

    Miwon Font An old letter tastes better

20. in Communication
    

    LIVE BEFORE MARRIAGE Visual Branding

21. in Communication
    

    Bank of Taiwan

22. in Communication
    

    Tealog

23. in Communication
    

    ROMANMEAL Whole Grain Breads

24. in Communication
    

    Metaworld Conceptual Visual Design

25. in Communication
    

    Columbia New Character IKKI

26. in Communication
    

    Cage Bird

27. in Communication
    

    EDEN

28. in Communication
    

    Project Eyes to Eyes

Designed by sketchbooks.co.kr / sketchbook5 board skin