English

EXHIBITION


Extra Form
Country China
Year 2023
Award WINNER
Affiliation NYGDESIGN
Designer MoLin
Description(English) On our fifth anniversary, we have upgraded a brand new image system of NYGDESIGN and redefined NYGDesign-style of "FRESH". We believe that, as a team taking FRESH as the core, the brand design upgrading should not be only about numb changing, but about creating sets of visual systems and tools for the group that can embrace change and encourage to make more surprise. We hope that this upgrade will not only further express the core values of the team clearly, but also inspire us to continue to create more fresh designs for the Greater Bay Area.
Description(Native) NYGDESIGN 牛油果设计是扎根深圳的新锐创意集合体,也是大湾区新锐原创设计力量。自2016年成立至今,正如我们的标语 — “BE FRESH”,NYGDESIGN 坚持用好奇心打造新鲜设计。在成立五年之际,我们为 NYGDESIGN 升级了焕然一新的品牌形象系统,重新定义 NYGDESIGN 式的 “FRESH”。 我们相信,作为一个以“FRESH”为内核的团队,品牌升级不应单纯地为了改变而改变,而是需要为团队打造一套拥抱变化、鼓励惊喜的视觉系统和工具。我们以平时的设计草稿和笔记为灵感,为 NYGDESIGN 特制了一套带有手写结构的特殊英数字符,一方面是在字体中融入平时我们的书写特色,同时也代表对常态的反思和挑战。希望这次 NYGDESIGN 的品牌升级在更清晰地表达团队的核心价值之余,也激发团队继续为大湾区打造更多新鲜设计。
Positive Comments
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K设计大奖是由 DESIGNSORI Co., Ltd. 主办并举办,取消了造型的简单性和复杂性,不仅通过优秀的设计实现创意的具体化,并赋予产品创造潜力真正的价值。以这样的目标为基础,期待着由设计者,公司,设计机关及设计工作室推出最佳的设计理念,构成卓越的设计形态,制作出有创意的作品。

 

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