Country | Hong Kong |
---|---|
Year | 2019 |
Award | WINNER |
Client | Chow Tai Fook Jewellery Group |
Affiliation | Urban Air Design Ltd |
Designer | chris, Or Chi Bun Stanley |
Description(English) | The design concept of this Report’s cover is based on the 58th of the 64 hexagrams in the Book of Changes (Zhouyi), which demonstrates the theme of the Report “Heritage • Innovation • Sharing”. Hexagram 58 signifies joy and unity, which matches perfectly the theme “Heritage • Innovation • Sharing”of the 90th Anniversary of the Group’s iconic brand “CHOW TAI FOOK”. |
Description(Native) | 本報告主題為「傳 • 創 • 共享」,對文化「傳承」的珍視,活現於悠久的企業文化及對文化工藝傳承的努力。擁抱「創新」,實施靈活的業務模式、利用先進科技追溯真品來源,並為顧客提供卓越體驗。非常重視「共享」,從培養珠寶行業人才、促進員工同心協力、推動業務夥伴合作,以及組織「Do Good」社區關懷等活動,體現出「共享」。 設計意念源於《易經》(周易)64卦的第58卦,以展示本報告「傳 • 創 • 共享」的主題。 第58卦代表愉悅和團結,與本集團紀念標誌性品牌「周大福」90周年「傳 • 創 • 共享」的 主題互相呼應。封面圖案的第一行,以向外箭咀彰顯品牌推廣的匠心精神。第二行以燈泡喻意創新,以及 本集團以其經典品牌帶領同行。第三行為「共享」,反映我們與員工和持份者緊緊相繫, 建立共同價值。 |
Website | www.urbanairdesign.com |
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