Communication

Milk Baobab Baby & Kids

Extra Form

Country	Korea
Year	2019
Award	WINNER
Client	TAENAM HOUSEHOLD&HEALTHCARE LTD.,
Affiliation	TAENAM HOUSEHOLD&HEALTHCARE LTD.,
Designer	NamYuNa, LeeJeongUng, KIMHYEIN
Description(English)	With the motif of milk as the main ingredient, the milk pack shape is applied to the container. This is the identity of the "Milk Baobab Baby &Kids" brand. The milk pack container, enjoyed from early childhood, can stimulate the fun and curiosity of children and provide a special experience. This reduces the feeling of repulsion of cosmetics and enjoys more familiar and natural skin care. Round shape is applied to the corner for children's safety. The vivid primary colors inspire the children's visual development and interest, and the symbols are expressed as intuitive illustration elements to emphasize for infants.
Description(Native)	주요 성분인 우유를 모티브로 유유 팩 모양을 용기 쉐입에 적용했습니다. 이는 곧 '밀크바오밥 베이비&키즈' 브랜드의 아이덴티티입니다. 유아기부터 즐겨 마시는 우유팩 형상의 용기는 아이들에게 재미와 호기심을 자극할 수 있으며 특별한 경험을 제공합니다. 이를 통해 화장품에 대한 거부감을 줄이고 좀 더 친근하고 자연스럽게 피부관리를 즐길 수 있습니다. 용기의 모서리 마감은 아이들의 안전성을 고려하여 각이 지지 않고 둥근 쉐입으로 적용했습니다. 선명한 원색은 아이들의 시각 발달 및 관심을 유도하였으며 심벌을 직관적인 일러스트 요소로 표현하여 유아용 화장품임을 강조했습니다.
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