Country | Switzerland |
---|---|
Year | 2019 |
Award | GOLD WINNER |
Client | Ente Turistico del Luganese |
Affiliation | Caselli Strategic Design |
Designer | FabioCaselli |
Description(English) | With its mix of cultures, Lugano represents a very atypical destination within Switzerland: palm trees, olive oil, Mediterranean weather and cuisine can all be found in a safe, quiet and efficient Swiss environment. The brand essence that emerged from this context is "differently Swiss" which has been translated visually in an alteration of the Swiss flag to form the letter "L" of Lugano. A graphic system that aims at displaying the variety of the regional offer has been conceived by designing for each category a specific font in order to give each time a different connotation to the letter “L” of Lugano. |
Description(Native) | With its mix of cultures, Lugano represents a very atypical destination within Switzerland: palm trees, olive oil, Mediterranean weather and cuisine can all be found in a safe, quiet and efficient Swiss environment. The brand essence that emerged from this context is "differently Swiss" which has been translated visually in an alteration of the Swiss flag to form the letter "L" of Lugano. A graphic system that aims at displaying the variety of the regional offer has been conceived by designing for each category a specific font in order to give each time a different connotation to the letter “L” of Lugano. |
Website | www.caselli.ch |
Positive Comments |
Yu Zhong Bu Tong Brand Identity
Ji Shi Dao Herbal Tea Packaging Design
Still Life Still LIves
BorderX Rebranding
BODYFRIEND Key Value Font Pack
Midea smart blue
Xiling AI Sign Language Platform
Suofeiya home collection Visual Identity
Columbia 75 degree incline in Package
443 GARDEN Art Pattern
Bamboo Slips Liquor
NEWBLE Watch balanced world
Korea 195 Grapefruit Biscuit Packaging Design
NYGDESIGN Brand Design Upgrade
Moon Cake Box
Post Morden Life
Designed by sketchbooks.co.kr / sketchbook5 board skin