Communication

Tmall Culture Scenery Tea Package

Extra Form

Country	China
Year	2020
Award	GOLD WINNER
Client	LUZHENGHAO TEA
Affiliation	China Academy of Art
Designer	Wu Bibo, Chen Chen, Liu Chun, Wang Jingchao
Description(English)	The tea packaging design is inspired by the iconic I.M.PEI's Suzhou Museum architecture, celebrating the calligraphy and painting of the famous Ming dynasty artist "Tang Yin." The packaging exterior is printed with an abstract silhouette of Suzhou Museum lined with brushstrokes. Upon opening the packaging, the "landscape wall" of the Suzhou Museum will transform into three dimensional. The redient turquoise color is aimed to mimic the mountains from the traditional blue-green Chinese landscape paintings. Users can utilize the packaging box to store items or display as a decorative ornament.
Description(Native)	1.卢正浩春茶包装设计结合了苏州博物馆中独特景观“山水墙”的元素，馆藏名家“唐寅”的书画元素，和苏州独特的园林建筑元素，精美的包装承载了许多内在的文化故事。 2.包装外观以中式水墨风格呈现，将苏州博物馆用线条几何化的抽象提取，用毛笔作画设计，彰显中国传统文化特征的同时也突出了苏州博物馆的建筑特色。 3.包装以翻盖的形式打开，将苏州博物馆的“山水墙”运用中国山水国画的技法，设计成联动装置，合上为平整，打开变立体。包装内群山一一对应建筑景观，每一片山的后面都连着纸片拉伸和支撑，所有的山形纸片都连接着底部纸板，。盖子背面印刷着唐寅人物形象和“竹子与山石”画作，山形纸片的底座纸板上印刷着联名博物馆信息。牵动布绳可以打开包装的夹层，看到内部储放的产品。 4.茶叶产品包装也设置有同系列的包装袋，纸质的绿色绳带，正面将博物馆“山水墙”变为抽象图案印刷。用户后续可使用包装盒续储藏物品，将包装盒打开作为家中装饰摆件。可经常联想到苏州博物馆的建筑文化、传统文化，从而达到品牌销售和宣传的双重目的。
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