Communication

Suofeiya House Customization

Extra Form

Country	China
Year	2021
Award	WINNER
Affiliation	SUOFEIYA HOME COLLECTION CO.
Designer	Suofeiya Group Design Centre
Description(English)	The Suofeiya brand's attitude is to persevere its brand philosophy, rather than follow the trend. The new logotype is inspired by “elegant tonality” and “endless exploration”, therefore, elements extracted from the letter “S” and symbol "∞" are combined into a logo. A set of architectural geometric graphic implies the 6 Chinese philosophical understanding of home, forming the core of visual identity. The result is a coherent design language combined with a clear colour code which together serves as the base of the brand design from the stationery to outdoor advertising.
Description(Native)	随着中国家居消费市场的升级，全屋定制的出现解决了消费者对定制化个性空间的各种要求。而索菲亚全屋定制设计更注重空间、生活、人三者之间的存在相融关系，在众多全屋定制家居品牌中独树一帜。 针对索菲亚的全屋定制理念，我们设计了一套完整的VI系统，以将品牌独特的产品价值传递给消费者。 此套VI系统将索菲亚品牌英文名SUOFEIYA的首字母“S”与无限符号“∞”相结合组成品牌LOGO字形，借由“S”字母的流动曲线表达索菲亚品牌源于法国的优雅调性，“∞”符号传递索菲亚在全屋定制领域内无边界的行业探索精神。 以此图形统一规范索菲亚整套VI系统的视觉效果，配以辅助图形及品牌固定色运用到其它应用系统中，加强消费者对品牌的视觉记忆，将品牌的设计理念及产品价值根植于消费者心中。
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