Communication

Wutang Empire

Extra Form

Country	Chinese Taipei
Year	2021
Award	WINNER
Affiliation	Sin Yi Jie
Designer	Sin Yi Jie, Chi Yen Chiu, Huang Pei Lei, You Jia Jheng, Hsu Chen Ting
Description(English)	Taking the Wutang Empire as the starting point, we design applications related to the empire, such as maps, tickets, invitation cards, and passports, to create a magnificent world view of Taiwanese brown sugar. We mainly use illustrations, supplemented by packaging, to tell the content of the history of brown sugar, related things, and people’s life style, so that historical issues can be closer to the viewer. We designed three kinds of packaging boxes, each with different brown sugar related themes. Opening each box is like experiencing the beauty that the Wutang Empire brings to people, and understanding the significance of the empire.
Description(Native)	以烏糖帝國為出發點，設計與帝國相關的應用物，如地圖、車票、信封、邀請卡、護照等等，將台灣的黑糖打造出讓大眾能喜歡上的華麗的世界觀。 整體主題是以插畫為主要設計，包裝為輔助設計，將與台灣黑糖歷史的相關事物、以及當下人們的生活風貌，我們利用了插畫的手法來訴說內容，將歷史議題能更貼近觀者。 放置於其中的黑糖塊，插畫結合郵票貼紙，貼紙上呈現不同的生活風貌，讓人能從不同角度認識烏糖帝國。 利用五分車票，給人從今到古觀光烏糖帝國的體驗感，如同時光迴廊一樣，搭著火車回到過去，車票背後詳述五分車的歷史，讓人了解與黑糖相關的重要事物，邀請函則是像帝國大使，邀請民眾認識這個曾經輝煌一時，帶給當時人們生活養分的烏糖帝國。 我們設計了三款包裝盒，每本各有和黑糖相關的不同主題，分別為載甘蔗的五分車（歷史）、充滿黑糖料理的餐桌（食譜）以及黑糖帶給人的養生之處（保健），打開每盒都像在體會烏糖帝國帶給人們的美好，更加認識帝國的意義性。
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