Communication

foodtoluckVI

Extra Form

Country	Japan
Year	2022
Award	WINNER
Affiliation	CRATER INC
Designer	KEISUKE AKARI
Description(English)	It is a total design of a kitchen car called Food to luck, which is active in Kanazawa City, Ishikawa Prefecture, Japan. While making the design bright and fun, I made it totally black and conscious of a cool and cool design. Mark used the motif of "musical notes", which means lucky, and made it an auspicious design when they met. F and L are the circles of the notes, and the staff of the score is written above the notes. Gold leaf is abundant in the area of ​​Kanazawa City, Ishikawa Prefecture, so we appeal to the image of gold and make it a Japanese image.
Description(Native)	日本の石川県金沢市で活動する、Food to luckというキッチンカーのトータルデザインです。明るく楽しげなデザインにしながらも、トータル的に黒にし、クールでカッコ良いデザインを意識しました。見つけると運が良い、運が上がるということで、縁起の良いデザインも目指しました。マークは幸運・ラッキーを意味する「音符」をモチーフにしています。出会うと縁起が良いデザインにしました。 FとLを音符の丸の部分にして楽譜の五線を音符の上の方に表記しましました。 石川県の金沢市の地域では金箔と水引が、さかんなのでゴールドのイメージを訴求し、水引の落款を赤で差し込んで金沢らしさの和のイメージに一番大切に訴求をしております。
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