Communication

TEATRA

Extra Form

Country	Korea
Year	2022
Award	WINNER
Affiliation	SPC SAMLIP
Designer	SEO YOON YANG, A RIM JANG
Description(English)	A premium blended tea specialized brand TEATRA is a compound word of ‘tea + travel’, which means travel with tea. We have developed blended teas into RTD(Ready To Drink) beverage to enjoy anytime and anywhere. First, we launched two flavors as a blended tea brand; Peach-Assam Tea with sweet peach and aromatic assam tea blended, Lemon-Green Tea with tangy lemon and bitter green tea blended. On the package are beautiful fruits, flowers and leaves to display flavors and delicacy of tea. TEATRA that has scattering pattern illustration like being blended in the product amuses both eyes and mouth.
Description(Native)	프리미엄 블렌디드 티 전문 브랜드인 TEATRA는 ‘tea + travel’의 합성어로 [차(茶)와 함께하는 여행]의 의미를 담고 있습니다. 우리는 사람들이 언제 어디서나 블랜딩티를 간편하게 즐길 수 있도록 RTD(Ready To Drink) 음료로 기획하였습니다. 블렌디드티 전문브랜드 답게 달콤한 피치와 향긋한 아쌈티가 블랜딩된 피치아쌈티, 새콤한 레몬과 쌉싸름한 그린티가 블랜딩된 레몬그린티 두가지 플레이버로 출시하였습니다. 패키지에는 아름다운 과일과 꽃, 잎들을 일러스트로 표현하여 티의 향과 섬세함을 나타내고 있습니다. 마치 제품안에서 블랜딩되는 듯 흩날리는 패턴 일러스트가 더해진 티트라는 소비자들의 눈과 입을 모두 즐겁게 사로잡고 있습니다. 일상에서 티트라 한잔으로 당신에게 즐겁고 설레는 tea 여행을 선사합니다.
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