Communication

Kuaishou Kaleido PaaS Platform Brand Design

Extra Form

Country	China
Year	2022
Award	WINNER
Affiliation	Beijing Dajia Internet Information Technology Co., Ltd.
Designer	Kuaishou User Experience Design Department
Description(English)	Kuaishou creates an advanced low-code development platform - Kaleido - which uses technological innovation to improve the enterprise application development efficiency and user experience of PaaS services. During the brand design process, a new design language was created. The logo is mainly formed by the combination of geometric figures. The blank space in the middle, represents the cognitive gap between technology and business objective is broken. Also, the negative space symbolizes breaking through the constraints of technology. The brand colors, Dawn Blue & Starry Grey, shows the desire for innovation and exploration.
Description(Native)	当今，企业搭建定制软件服务面临质量、资金、时间等多重考验。 快手打造了先进的低代码开发平台—Kaleido，致力于应对上述现实场景的复杂性。全新的品牌设计也引领客户与产品形成默契。 图形基础以代表构建基础的模块单元为基础，通过模块融合相扣构成；同时中间的透明部分，象征技术业务双侧的认知隔阂和沟通矛盾孤立被打破，让沟通更直观、协作更透明；logo的负形空间有着45度向前进的视觉意向，象征着产品为企业带来新的数字活力，突破技术束缚缩短探索距离的价值意义。在色彩上从最冷静理性的黎明时刻+极致深邃/灵感爆棚的的星夜，挖掘到品牌色「黎明蓝&星夜灰」，反映的数字智慧和创新渴求的探索欲。并建立起独特且全面的视觉解决方案，保证在各场景下视觉的统一。 Kaleido在为行业提供专业开发工具时，更希望通过解决技术困境拓展想象空间，借助品牌传达，引领行业意识升级。
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