Communication

Painting Pencil Packaging

Extra Form

Country	China
Year	2022
Award	WINNER
Affiliation	Guangzhou Art College
Designer	Wang Qiuyu
Description(English)	Because of the numerical value difference of hardness, the pencil can present the subtle texture and difference when it is used on paper to the packaging box. Any combination of lines can become the outer packaging of pencils. Lines with different textures can form a unique texture on the paper and identify the numerical value of the pencil. Product packaging can highlight a certain quality of products and bring people's attention back to the product itself.
Description(Native)	铅笔因为软硬度有着数值的区分，有2H、HB、2B、4B等等，根据数值的不同，画在纸上的粗细、深浅也不一样，将铅笔在纸上使用时那细微的质感与差别呈现到包装盒上，随意组合的线条成为铅笔的外包装。用不同数值的铅笔在纸上画出许多线条，不同数值的铅笔画出线条的粗细与深浅带来许多美好的画面，将这些画面作为铅笔的包装，将铅笔使用时那种美好的状态重新呈现出来，凸出铅笔使用时的一种状态，回归到对铅笔自身使用时的关注；不同质感的线条在纸上组成了自己的肌理，包装盒即呈现肌理的美感，同时识别铅笔的数值。当所有数值的铅笔包装盒排满整个货架时，也是对铅笔使用时那种美好状态的展现。利用产品外包装突显产品的某种品质，将注意力回到对产品本身的关注。
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