Communication

vanguard wine merchants

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	Vanguard Wine Merchants
Affiliation	Oraencafe
Designer	Bong jin ko, Dain Jeong, Yeeun Jeong
Description(English)	The shepherd leading the deer symbolizes the adventurous, passionate, and pure spirit of Vanguard wine merchants. The act of selecting wine from various wineries in various countries is substituted by the joy and excitement of traveling to other countries. We remember our travels in many ways. Keeping train tickets, collecting postcards and commemorative posters, or giving souvenirs to loved ones are ways people preserve their travel memories. With travel as the keyword, the packaging of Vanguard Wine Merchants brings excitement and joy to those selecting wine, as well as to those receiving it.
Description(Native)	'혁신'인 회사의 기조는 유니콘 같은 전설 속 존재의 사슴으로 상징되었습니다. 사슴을 끄는 목동은 뱅가드 와인 머천트의 모험심, 열정, 순수함을 상징합니다. 다양한 국가, 다양한 와이너리에서 생산 된 와인을 고르는 행위를 곧, 다른나라를 여행하는 즐거움으로 접근하였습니다. 낯선곳을 향한 모험심은 설레임을 주고 여행을 기억하는 방법은 다양합니다. 기차 티켓을 보관하거나 엽서와 기념 포스터를 모으는 사람, 사랑하는 사람에게 기념품을 선물하는 마음 또한 여행을 기억하는 방식입니다. 포스터, 여행지에서 산 스카프는 와인을 싸는 포장지가 되고 기타 티켓은 와인 택이 되어 와인 정보를 전달합니다. 뱅가드 와인 머천트 포장 패키지는 여행이라는 키워드로 와인을 고르는 이, 선물 받는 이에게 설레임과 즐거움을 선사합니다.
Website	oraencafe.com
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