Communication

fnf Functional Tea

Extra Form

Country	China
Year	2023
Award	WINNER
Client	BAMA Co., Ltd.
Affiliation	inDare Design Strategy Limited Co., Ltd.
Designer	Fengming Chen, Jiarong Zeng, Qingwe Li, Mengxuan Cai, Xin Yang
Description(English)	The design of this series is inspired by young people's life in the city, focusing on scenes and combining with the brand's core concept of "FAST AND FRESH" to leave users with a deep brand perception and reshape young people's tea drinking life. In this visual design, we boldly combined high saturated colours and classic black, and refined the user's daily life scenario in the box structure. We also used the can as inspiration to highlight the product's core selling point of "instant".
Description(Native)	为新消费品牌——FNF健康科学新式茶饮，功能茶系列产品包装设计。重塑年轻人的茶饮生活，该系列设计灵感来源于年轻人在城市中的生活场景，将场景聚焦再聚焦，结合品牌核心理念“FAST AND FRESH”我们思考如何从包装到用户饮茶体验深刻留下品牌认知。在本次的设计中，我们大胆运用高饱和色彩和经典黑色进行新潮摩登的视觉设计，并在盒型结构上提炼用户日常中精而小的场景，如便利店中的冰柜“补给站”的场景化的包装设计。并提炼易拉罐的产品设计作为设计灵感，突出产品核心卖点“速溶”。此次的设计灵感来源于消费者日常随处可见的便利店，我们将场景细化聚焦在便利店的冰柜上，并以易拉罐作为产品内料的包装，贴合产品定位，即拿即得，随时畅饮。
Website	www.in-dare.com
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