Communication

DOGYAM

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	DOGYAM
Affiliation	Oraencafe
Designer	Bong jin ko, Dain Jeong, Yeeun Jeong
Description(English)	We have created a calligraphic typeface that embodies the consonants of the company's Korean name (digeud,giyeog,ieung), as well as the consonants of the company's English name (D,G,Y).A meeting between the East and the West, the logo is an expression of Korea's familism culture and oriental beauty.In addition,as the Korean and English consonants of the company name resemble the shape of symbols, they were used in patterns and story images which were composed into traditional patterns.The charcoal color of the ink used for calligraphy was adopted as the logo color, giving off a calm and lyrical feel that conveys our conviction to respect life
Description(Native)	도그얌은 펫샵 브랜드 입니다. 단순히 애견의 판매 개념을 뛰어 넘어 책임을 다하여 새로운 가족을 이어주는 사람들의 뜻에서 시작하여 현재 다양한 국가에서 상담을 의뢰하는 브랜드로써 정성을 다해 케어, 안전한 리홈을 제공하고 있습니다. 한국의 애견에 대한 외국의 관심이 높아져 가는 흐름에 맞춰, 주 고객층인 영미권 고객들을 대상으로 하기 때문에, 상호의 한글 자음인 ㄷ,ㄱ,ㅇ과 영문 자음인 D,G,Y를 붓글씨로 형상화한 서체 제작으로 동서양의 만남을 보여주고, 한국의 가족주의 문화와 동양의 미를 전달합니다. 또한, 상호의 한,영문 자음이 기호와 비슷한 형태를 지니고 있어 이를 이용한 패턴, 스토리 이미지를 전통문양으로 디자인하였습니다. 붓글씨를 쓸때 쓰이는 잉크 ‘먹’의 차콜 컬러를 사용한 로고 컬러는 차분함과 서정적인 분위기를 주어 생명을 존중하는 우리들의 뜻을 전달합니다.
Website	oraencafe.com
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