Communication

HONGSAMJIN

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	HK innoN
Affiliation	Kolmar Korea
Designer	KIM SOLRA, LEE CHAE EUN, KIM HYUNG SANG, AN JI YEON
Description(English)	The background image shows a chain of mountains, expressing the earth’s energy in-depth, and is harmoniously designed with the original typography created by linking the character' 蔘(Ginseng)' and the mountain image, delivering traditional but refined modernity. Also, '眞(sincerity)', meaning HONGSAMJIN's sincere heart, is made into a seal motif, intensifying the brand identity. The primary color, red, intuitively delivers the efficacy of red ginseng with the luxurious mood maximized with a champagne gold finish that gives a graceful vibe. Also, premium paper with subtle gloss and pattern embossing gives a luxurious hint perfect for a gift.
Description(Native)	제품 배경의 중첩된 산 이미지는 대지의 기운을 깊고 풍부하게 표현하며, 홍삼의 ‘蔘(삼)’문자와 산 이미지를 연계하여 개발한 독자적인 타이포그래피와 어우러져 조화롭게 디자인되었습니다. 이러한 섬세한 그래픽을 통해 ‘홍삼진’은 전통적이면서도 세련된 현대적 아름다움을 동시에 전달합니다. 또한, 홍삼진의 진심을 상징하는 ‘眞(진)’을 브랜드를 보증하는 인장 모티프로 개발하여 아이덴티티를 강화하였습니다. 홍삼의 속성과 효능을 직관적으로 전달하도록 레드를 메인 컬러로 선정하고 품격이 느껴지는 샴페인 골드빛 후가공으로 고급감을 극대화하였습니다. 분말 형태의 서브 제품은 제형별 명확한 구분을 위해 블루를 사용하였으나, 아이보리 컬러의 레이아웃을 공통 적용하여 통일감 있게 진행하였습니다. 또한, 은은한 광택과 패턴 엠보가 드러나는 프리미엄 용지로 인쇄해 고급스러운 느낌과 선물로서의 품격을 전달합니다.
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