Communication

GO ON

Extra Form

Country	China
Year	2023
Award	WINNER
Affiliation	Zhejiang University
Designer	Xiyuan Zhang, Hongbo Zhang, Xinli Chen, Xiang Li
Description(English)	There is a gap between traditional ethnic elements and modern aesthetics, which leads to traditional culture no longer popular. GO ON is a platform that provides a new bridge to connect craftspeople, designers and consumers to give new life to traditional crafts product. Through GO ON, users can learn more about traditional culture, DIY their own unique cultural products, and every order can bring decent jobs for traditional craftsmen. Through customization, GO ON enhances the purchasing power of traditional cultural products, promotes the development of traditional culture and solves the employment problem of artisans.
Description(Native)	联合国提出了可持续发展目标，其中之一就是“体面工作”。在许多国家，传统民族元素与现代审美之间存在差距，这导致传统文化不再流行，传统工匠的收入得不到保障。GO ON提供了一座连接“工匠”、“设计师”和“消费者”的桥梁，让传统手工艺产品焕发新生。 在我们的应用中，AI算法根据用户的偏好推荐传统文化，用户可以阅读传统工艺的故事，感受传统图案与设计结合的魅力。接下来，他们还可以在app上个性化定制独特的产品。GO ON平台上的产品由现代设计和传统工艺相结合，所有的初始设计元素都由设计人员在传统民族元素的基础上重新设计，确保产品符合用户的审美。值得一提的是，所有的平台订单都是由传统工匠制作的，也就是说，每一个订单会匹配一个工匠，为他们带来收入。 在我们的平台上，工匠可以获得稳定的收入，体面的工作，以及更多的尊重。设计师可以获得更多的责任感和成就感。消费者可以通过更多的渠道感受文化的魅力。 GO ON意味着开始，在这里我们创造一个连接设计师和工匠的新平台，给现代人一个感受传统文化魅力的新机会。GO ON也意味着继续，我们想让所有的工匠都能继续拥有一份体面的工作，用他们的传统技艺谋生。我们希望越来越多的工匠能够继续发扬传统工艺，促进传统文化的发展，我们希望他们能够在现代社会中继续受到尊重和承认。
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