Communication

Cage Bird

Extra Form

Country	China
Year	2023
Award	WINNER
Affiliation	Wang Changjun
Designer	Wang Changjun
Description(English)	The main shape is a variation of a birdcage, delicately depicting folk culture and local characteristics from the outer packaging to the wine bottle. The unique design creates a delicate aesthetics. The design mainly uses light blue and gold colors, paired with patterns with Cloisonné enamel texture. The harmonious color combinations and vivid visual images showcase a unique Eastern aesthetic enjoyment stroke by stroke. Above the packaging box, there is a metal hook that restores the image of a birdcage while facilitating users to carry it.
Description(Native)	老北京有着极强的地方文化属性和极为灿烂的特色民俗文化，包括热闹的老北京胡同、北京皮影、斗蛐蛐、提笼架鸟、北京兔爷等。本款白酒包装盒精选了“提笼架鸟”这一代表意象，设计风格贴近老北京生活，凝聚着地方文化和民俗元素的回响。通过精细的刻画和精美的构图，本设计可以让了解北京胡同文化的人引起共鸣，并让更多人了解到老北京胡同文化。礼盒主体形状为鸟笼的变形，从外盒包装到酒瓶，精致地刻画了民俗文化和地方特色，由内而外充满设计感，营造了美轮美奂的美学氛围。设计主要应用了浅蓝色和金色，配以掐丝珐琅质感的图案刻画，和谐优雅的颜色搭配，栩栩如生的视觉形象，一笔一画中展现了别样的东方美学享受。包装盒上方有一个金属挂钩，还原鸟笼形象的同时，方便用户进行提放。相比于传统的打开方式，本款包装盒应用了抽取的模式，极大程度地保留了包装的完整性，创新的打开方式也可以为用户带来别样的使用体验。产品设计和生产过程充分遵循环保理念，主体材质为可回收利用的环保材料，所有原材料均符合ROHS环保要求，可充分实现可循环使用，全面落实低碳环保策略。此外，产品用完之后，整个礼盒可以通过陈放或悬挂作为装饰，实现一物多用，对室内装修和设计环境起到了完美的点缀和装饰。
Positive Comments

1. in Industrial
   

   Recyclable Battery Package

2. in Industrial
   

   Bonocle braille phygital device

3. in Industrial
   

   Overall hidden button sports water cup

4. in Industrial
   

   Outdoor travel cutlery box

5. in Industrial
   

   mosery

6. in Industrial
   

   Eye Care Stick

7. in Industrial
   

   mini washer and dryer

8. in Industrial
   

   STAGE

9. in Industrial
   

   SIDANDA KIDS Baby Shape Pillow

10. in Industrial
    

    Baby professional anti colic bottle set

11. in Industrial
    

    Smile Squad

12. in Industrial
    

    BONUS Commuting and Fitness Dual Purpose Bicycle

13. in Industrial
    

    EASY COOKING

14. in Industrial
    

    2in1 Vase

15. in Industrial
    

    Hammerhead

16. in Industrial
    

    Inclusive design Blind water cup

17. in Industrial
    

    Safe and Sound

18. in Industrial
    

    CIRC

19. in Industrial
    

    BBEAT

20. in Industrial
    

    The Clothing Library

21. in Industrial
    

    Stack Share Explore

22. in Industrial
    

    ASED Underwater Anti Sink Electric Drill

23. in Industrial
    

    Nameko

24. in Industrial
    

    WAIR Humidifier

25. in Industrial
    

    Remember some wine

26. in Industrial
    

    Hero Identity

27. in Industrial
    

    Plani

28. in Industrial
    

    Box Clock

Designed by sketchbooks.co.kr / sketchbook5 board skin