Communication

Nai Tang Pai

Extra Form

Country	China
Year	2023
Award	GOLD WINNER
Client	NAITANGPAI Co., Ltd.
Affiliation	inDare Design Strategy Limited Co., Ltd.
Designer	Fengming Chen, Mengdi Wang, Qing Yu, Qingwei Li, Jiayin Guan
Description(English)	Nai Tang Pai is the first clothing brand in China that focuses on large cup bras. The brand is the first to differentiate bra sizes according to breast shape, scientifically helping large-breasted women to achieve underwear freedom. As an intimate friend of large-breasted women, the brand slogan "Big and Different" encourages every large-cup woman to face her natural and unique beauty.
Description(Native)	奶糖派是中国首个专注大杯文胸的服饰品牌。品牌首创“分胸型内衣”，科学多元地帮助大杯女性实现内衣自由；在情感上，则作为大杯女性的贴心闺蜜，以“大有不同”的品牌口号让每位大杯女性勇敢正视自己天生的独特之美。 在品牌形象设计上，我们通过字体、品牌色和辅助图形，传递奶糖派的专业、力量与温柔。品牌logo重点突出“奶糖派”三个中文字，和大杯文胸的品牌定位，以此强化奶糖派的品牌名及品类认知。 选取表现温暖与包容的“奶白色”作为品牌主色，搭配代表热情和自信感的“活力橙色”与“新世蓝”，暖调与活力并存构成品牌色系。 为了强调“分胸型内衣”的品牌特性，从图标中提炼出抽象的艺术形式表达三种不同的胸型，并在传播设计上，将图形进一步IP化，使其成为品牌独有的视觉符号，既表达科学专业的产品研发理念，也让品牌整体形象更具亲和力。
Website	www.in-dare.com
Positive Comments

1. in Space
   

   Xiao Xiang Ma Tou

2. in Space
   

   Office Mumm

3. in Space
   

   SEIJYAKUBO

4. in Space
   

   PHOENIX 39 French Restaurant

5. in Space
   

   Fatface cafe

6. in Space
   

   Heritage of Light

7. in Space
   

   LIGHT HOUSE

8. in Space
   

   NICKTHEREAL REALIVE Concert Stage Design

9. in Space
   

   Human Haus TP

10. in Space
    

    Cavern

11. in Space
    

    Office OVERLAP

12. in Space
    

    TRACE

13. in Space
    

    THROUGH

14. in Space
    

    Enchanting Snowflakes Christmas Installation

15. in Space
    

    Mine Shade

16. in Space
    

    Gathered Pieces

17. in Space
    

    Made Lim

18. in Space
    

    Mancave

19. in Space
    

    Magma Hot Pot

20. in Space
    

    MaruMaru Lash

21. in Space
    

    Immersion in light and shadow

22. in Space
    

    Just Right

23. in Space
    

    Feastia

24. in Space
    

    CXN

25. in Space
    

    Silver Snow in the Afternoon

26. in Space
    

    Refulgent Grandeur

27. in Space
    

    Winding Reminiscence

28. in Space
    

    Renovation of Miaojia Village Happiness Square

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