Communication

XIJIAJIA An AI Digital Human

Extra Form

Country	China
Year	2023
Award	GOLD WINNER
Client	Baidu Online Network Technology Beijing Co., Ltd.
Affiliation	BEIJING BENBUN SCIENCE AND TECHNOLOGY Co., Ltd.
Designer	Baidu Online Network Technology Beijing Company Limited
Description(English)	Unprecedentedly equipped with the AIGC technology, XIJIAJIA has her looks generated via AI extracting the facial features of Chinese women. She can realize the intelligent communication and conduct real-time interaction (multiple languages, sign language, lip language) with users based on her own personality. Thanks to the cutting-edge NLP technology of Baidu, XIJIAJIA features the human-like thinking and cognition as well as highly personified interactive behavior. Besides, she is the first digital human applied in the field of aviation, automobile racing, catering and so on.
Description(Native)	XIJIAJIA是全球首个搭载AIGC（利用AI技术自动生成内容的技术）的AI数字人。她的样子是AI提取中国女性脸部特征合成，并基于百亿参数的百度NLP技术，形成人类一般的思维、认知和高度人格化的交互行为，并可以自主学习及迭代，实现AI唱歌跳舞、AI剪辑、AI作画、AI作曲等创作能力。 与传统虚拟数字人相比，希加加在多个合作中展现了AIGC能力，能够和用户进行面对面自然交互、无障碍的对话（多国语言、手语、唇语），并可在与大众的接触中自主学习、进化迭代、发展自我个性，从而为用户带来与真人般对话的亲切感和沉浸感。XIJIAJIA的诞生，是AI技术打破国别、语言障碍壁垒的首个突破，为虚拟现实技术的未来发展树立了风向。 同时，希加加兼容不同互联网行业的协议，可完美对接互联网平台。其凭借一对多、高智能、多语言、多场景、持续性的工作优势，为传统艺术和现代时尚潮流赋能；并以虚拟代言人和数字主持人的身份受邀参与众多线上、线下活动，成为了首位在航空、赛车、餐饮领域沟通虚拟和现实的数字人。
Positive Comments

1. in Space
   

   Xiao Xiang Ma Tou

2. in Space
   

   Office Mumm

3. in Industrial
   

   ODDICT TWIG2

4. in Industrial
   

   Motion call button

5. in Space
   

   SEIJYAKUBO

6. in Space
   

   PHOENIX 39 French Restaurant

7. in Industrial
   

   CREALER

8. in Space
   

   Fatface cafe

9. in Communication
   

   STREET TREE

10. in Communication
    

    Gifts of Taiwan Land

11. in Space
    

    Heritage of Light

12. in Space
    

    LIGHT HOUSE

13. in Communication
    

    Fresh Sliced Bread

14. in Space
    

    NICKTHEREAL REALIVE Concert Stage Design

15. in Communication
    

    Baidu Intelligent Driving Cloud Platform

16. in Industrial
    

    Make Medicine No Longer Bitter

17. in Industrial
    

    Carry On

18. in Communication
    

    Crush monster

19. in Industrial
    

    Edgecare EdgeFlow UH10 bladder scanner

20. in Communication
    

    Driving Safety Guarantee System

21. in Industrial
    

    ODDICT PLATFORM DUO

22. in Space
    

    Human Haus TP

23. in Communication
    

    JEONNAM DRAGONS FC Identity Renewal

24. in Communication
    

    XIJIAJIA An AI Digital Human

25. in Industrial
    

    Stedio

26. in Communication
    

    TOV

27. in Industrial
    

    FUN TO barbecue integrated box

28. in Industrial
    

    swap

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