Space

Xiao Xiang Ma Tou

Extra Form

Country	China
Year	2023
Award	KUDOS TOP PERFORMERS
Affiliation	Beijing IN X Design
Designer	Wei Wu
Description(English)	Basing on the analysis of the environment and functions of the restaurant in the whole building, the designer draws inspiration from bamboo weaving, combines bamboo crafts with modern dining space and makes two large white “cavities” in the main space through deconstruction and enlargement. This pair of soft constructions inside the hard space not only reinforce a sense of being contemporary, but also accomplish the genetic impression of the brand by its natural appearance and cultural orientation.
Description(Native)	经过对商业楼内餐厅环境与功能需诉求分析，设计从非遗竹编中吸取灵感——将竹编器皿与当代就餐空间结合，解构、放大后在主空间完成两个体量较大的白色“腔体”，这组在坚硬的现代空间内部生长出来的柔软建筑强化了整体的现代感，但同时又以其圆润自然的外部和历史深处的文化指向完成了品牌基因地表达。 如何通过塑造空间在食客们的心中留下深刻而又独特的记忆点，从而进一步形成品牌是本次设计方案策略的出发点。 通过在空间中创造具有强烈视觉吸引力的主体，覆盖、替换掉以往模糊不清的品牌画像，完成让人记住的关键一步。另一方面则深挖品牌基因与城市文化及自然的关联，力求在更深层扎根，让鲜明的品牌记忆点能够源源不断吸取养分、生长壮大。
Website	www.inxid.com
Positive Comments

1. in Space
   

   Xiao Xiang Ma Tou

2. in Space
   

   Office Mumm

3. in Industrial
   

   ODDICT TWIG2

4. in Industrial
   

   Motion call button

5. in Space
   

   SEIJYAKUBO

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7. in Industrial
   

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   Fatface cafe

9. in Communication
   

   STREET TREE

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    LIGHT HOUSE

13. in Communication
    

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15. in Communication
    

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18. in Communication
    

    Crush monster

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20. in Communication
    

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23. in Communication
    

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26. in Communication
    

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    swap

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