Communication

NYGDESIGN Brand Design Upgrade

Extra Form

Country	China
Year	2023
Award	WINNER
Affiliation	NYGDESIGN
Designer	MoLin
Description(English)	On our fifth anniversary, we have upgraded a brand new image system of NYGDESIGN and redefined NYGDesign-style of "FRESH". We believe that, as a team taking FRESH as the core, the brand design upgrading should not be only about numb changing, but about creating sets of visual systems and tools for the group that can embrace change and encourage to make more surprise. We hope that this upgrade will not only further express the core values of the team clearly, but also inspire us to continue to create more fresh designs for the Greater Bay Area.
Description(Native)	NYGDESIGN 牛油果设计是扎根深圳的新锐创意集合体，也是大湾区新锐原创设计力量。自2016年成立至今，正如我们的标语 — “BE FRESH”，NYGDESIGN 坚持用好奇心打造新鲜设计。在成立五年之际，我们为 NYGDESIGN 升级了焕然一新的品牌形象系统，重新定义 NYGDESIGN 式的 “FRESH”。 我们相信，作为一个以“FRESH”为内核的团队，品牌升级不应单纯地为了改变而改变，而是需要为团队打造一套拥抱变化、鼓励惊喜的视觉系统和工具。我们以平时的设计草稿和笔记为灵感，为 NYGDESIGN 特制了一套带有手写结构的特殊英数字符，一方面是在字体中融入平时我们的书写特色，同时也代表对常态的反思和挑战。希望这次 NYGDESIGN 的品牌升级在更清晰地表达团队的核心价值之余，也激发团队继续为大湾区打造更多新鲜设计。
Positive Comments

1. in Industrial
   

   NOSSO Electric Car Charging Service

2. in Industrial
   

   DogRail

3. in Industrial
   

   Halcon Extreme sports protective gear

4. in Industrial
   

   japanese pattern ink pad

5. in Industrial
   

   DLT Construction Site Safety System

6. in Industrial
   

   GORI

7. in Industrial
   

   Stork

8. in Industrial
   

   Edge device with RGB thermal imaging camera

9. in Space
   

   MUZI HOUSE

10. in Space
    

    Victory Chapel

11. in Communication
    

    BorderX Rebranding

12. in Communication
    

    BODYFRIEND Key Value Font Pack

13. in Communication
    

    Midea smart blue

14. in Space
    

    NGH Kikkei

15. in Space
    

    Su Listen Counseling Clinic

16. in Communication
    

    Xiling AI Sign Language Platform

17. in Communication
    

    Suofeiya home collection Visual Identity

18. in Industrial
    

    sui arm chair

19. in Industrial
    

    Ebiu Anti Occupying Vehicle Charger

20. in Communication
    

    Columbia 75 degree incline in Package

21. in Communication
    

    443 GARDEN Art Pattern

22. in Space
    

    Distinction

23. in Communication
    

    Bamboo Slips Liquor

24. in Communication
    

    NEWBLE Watch balanced world

25. in Industrial
    

    The Third Size Tissue box made from straw

26. in Communication
    

    Korea 195 Grapefruit Biscuit Packaging Design

27. in Industrial
    

    Animal Musician

28. in Communication
    

    NYGDESIGN Brand Design Upgrade

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