Communication

TAITUNG JIN FONG PRECIOUS GRAIN CROPS

Extra Form

Country	Chinese Taipei
Year	2022
Award	WINNER
Affiliation	Chye Zheng Yang
Designer	Chye Zheng Yang, Chen Tzu Yu
Description(English)	Five types of exclusively brewed flavored wine are used to introduce the unique multigrain culture of the tribe. While the main visual effect is presented via the totem of the tribe, the packaging of the product deliberately designed and made into miniature Paiwan slate houses with corrugated paper is packed and stacked to deliver the message of this piece of artwork.
Description(Native)	使用排灣族當地頭目的形象與獨有的特殊圖騰呈現排灣族文化特色。五款風味調酒的人物設定也呼應五種特產生長的態度與精神，人物身上的服飾圖騰也蘊含著各種祝福和期許。希望透過排灣族特有圖騰意象讓大眾重新定義原住民排灣族的既定印象，以及更認識當地雜糧特產的生長特色與文化。排灣族文化中最不可或缺的就是石板屋，石板屋為魯凱族，排灣族及少數布農族和泰雅族用石板建造的傳統式住屋，這次我們選用瓦楞紙的特質做出與石板屋相似的堆砌效果，透過此設計巧思打造身歷其境的帶入感。在強調當地文化氣息的同時，也顧及到保護商品運送時的安全防護，瓦楞紙為常見的運輸包裝材料，比木箱質輕，又有硬度，保護包裝的其他產品，不受損害，成本也相對便宜。這次的設計風格主要想呈現排灣族豪邁英勇的態度，同時呼應到當地雜糧特產的成長過程中的生存毅力。而用色方面也使用排灣族圖騰的主要色去做規劃。本專題主要是針對台東縣金峰鄉的雜糧作物衍生產品品牌做研究與包裝設計發展，當地以排灣族為主要構成族群，於是我們提取排灣族文化中所的風格與視覺符號為設計系統。雜糧作物在一支文化中緊密的與生活的時空結合，本品牌精神即視每一種糧食都是一種獨特的語言，細語關於族群的記憶與精神。最終讓消費者透過金遇糧言與金峰鄉的牌灣族文化相遇，細品其中內涵。
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    Aside

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