Communication

XIJIAJIA An AI Digital Human

Extra Form

Country	China
Year	2023
Award	GOLD WINNER
Client	Baidu Online Network Technology Beijing Co., Ltd.
Affiliation	BEIJING BENBUN SCIENCE AND TECHNOLOGY Co., Ltd.
Designer	Baidu Online Network Technology Beijing Company Limited
Description(English)	Unprecedentedly equipped with the AIGC technology, XIJIAJIA has her looks generated via AI extracting the facial features of Chinese women. She can realize the intelligent communication and conduct real-time interaction (multiple languages, sign language, lip language) with users based on her own personality. Thanks to the cutting-edge NLP technology of Baidu, XIJIAJIA features the human-like thinking and cognition as well as highly personified interactive behavior. Besides, she is the first digital human applied in the field of aviation, automobile racing, catering and so on.
Description(Native)	XIJIAJIA是全球首个搭载AIGC（利用AI技术自动生成内容的技术）的AI数字人。她的样子是AI提取中国女性脸部特征合成，并基于百亿参数的百度NLP技术，形成人类一般的思维、认知和高度人格化的交互行为，并可以自主学习及迭代，实现AI唱歌跳舞、AI剪辑、AI作画、AI作曲等创作能力。 与传统虚拟数字人相比，希加加在多个合作中展现了AIGC能力，能够和用户进行面对面自然交互、无障碍的对话（多国语言、手语、唇语），并可在与大众的接触中自主学习、进化迭代、发展自我个性，从而为用户带来与真人般对话的亲切感和沉浸感。XIJIAJIA的诞生，是AI技术打破国别、语言障碍壁垒的首个突破，为虚拟现实技术的未来发展树立了风向。 同时，希加加兼容不同互联网行业的协议，可完美对接互联网平台。其凭借一对多、高智能、多语言、多场景、持续性的工作优势，为传统艺术和现代时尚潮流赋能；并以虚拟代言人和数字主持人的身份受邀参与众多线上、线下活动，成为了首位在航空、赛车、餐饮领域沟通虚拟和现实的数字人。
Positive Comments

1. in Communication
   

   Typography for Chinese Traditional Houses

2. in Space
   

   Jun Lin Da Yuan Villa

3. in Communication
   

   Tibry O

4. in Communication
   

   Sleeping aroma therapy brand Slumber

5. in Communication
   

   HAIS

6. in Space
   

   WSWS SPACE

7. in Communication
   

   Natasha

8. in Communication
   

   Seafood Delivery Package

9. in Industrial
   

   Bottle Uilization

10. in Communication
    

    FAB LAB REBRANDING

11. in Space
    

    ILSANGJEONGONE

12. in Space
    

    Wind Crystals

13. in Space
    

    Tranquil

14. in Industrial
    

    Portable shampoo

15. in Industrial
    

    Butterfly GO

16. in Space
    

    Hall of Life aesthetic

17. in Space
    

    Eternal beauty

18. in Space
    

    The Origin of a Creation

19. in Space
    

    K11 Art House_Cozy Cottage

20. in Space
    

    Infinite Creativity

21. in Industrial
    

    The Portable Lunch Box

22. in Industrial
    

    Social Survey Movie Tickets

23. in Space
    

    Vanke Nanjing Jiangyueguangnian Sales Center

24. in Space
    

    E CARPARK

25. in Space
    

    Decade the love

26. in Space
    

    Times Pavilion

27. in Industrial
    

    Poseidon

28. in Industrial
    

    Split into Two

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