Communication

KOREA GOHEUNG YUZA WINE

Extra Form

Country	China
Year	2021
Award	WINNER
Affiliation	Mokwon University
Designer	sun jian
Description(English)	The history of the Three Kingdoms records that bears and tigers come to Huanxiong and ask him to turn them into human stories. The entire packaging design is in the form of engravings. The story of ancient Korea. The illustration is inspired by Huanxiong, the tiger and the traditional mythical story of the bear. The bottle design uses a wine glass in the wine bottle to reflect the quality and sense of luxury. It can be used as a wine container after drinking. The illustrations on the packaging tell the traditional myths of Huanxiong, tigers and bears in ancient Korea, environmental protection and sustainable application.
Description(Native)	设计灵感来自三国遗史记载，从前，桓因有一个叫桓雄（统治天之神）的儿子。桓雄总是向往着人间世界。 桓因知道了儿子的心事，就给他3个天符印(檀君继承此建立了古朝鲜。 生活在’神市’村的熊和老虎来找桓雄，求他把它们变成人但不久急性子的老虎坚持不了了，它放弃了成为人的决心跑了出去，而有耐力的熊克服困难。终于变成美丽的女人，整个包装设计用版画的形式古朝鲜的故事该插图的灵感来自于桓雄和老虎及熊传统神话故事。 设计元素分别是桓雄，老虎，熊，作为韩国具有代表性的历史故事，这款包装设计作为城市礼品高端定制。 整个瓶子造型设计采用高脚杯在酒瓶中，当瓶子放在一起如同在树林中的感觉，由于玻璃烧制需要两层对技术有说要求，最终完成体现品质和高级感，在喝完柚子酒可以作为盛酒器继续使用，包装上的插图讲述古朝鲜的桓雄和老虎及熊传统神话故事，环境保护和可持续应用。 《世宗实录》第31卷记载了世宗八年（1426年）来自得道户曹的启示，建议沿全罗道和庆尚道种植柚子。 光州有着悠久的柚子文化历史。
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