Communication

Easydew Brand redesign

Extra Form

Country	Korea
Year	2021
Award	WINNER
Affiliation	Daewoong Pharmaceutical
Designer	hyun jung YOON, kyoung jin YUN
Description(English)	The visual system was developed based on the brand essence called ‘EVERYDAY RE-NUAL’. The brand concept of renewal and professionality is well spoken through the combination of words, ‘re’ and ‘manual’ and this is expressed with a circle and lines and the sub brand ‘RX(re-born) and ‘EX(re-pair) are symbolically expressed with figures. All of them are expressed in simple and dynamic ways. The re-green color that reflects the brand concept is applied to all the brands and at the same time, it is systemized to show different shapes for each sub brand.
Description(Native)	비주얼 시스템은 ‘EVERYDAY RE-NUAL’ 이라는 브랜드의 에센스를 토대로 개발되었습니다. ‘RE(재생)‘+’MANUAL(전문성)’의 합성어가 대변하는 브랜드의 ‘재생+전문성’ 컨셉을 원과 선으로, 서브 브랜드 ‘RX(re-born)와 ‘EX(re-pair)를 상징적으로 도형으로 나타낸 요소를 기본으로 심플하면서도 유동적으로 표현되었습니다. 브랜드 컨셉을 반영한 ‘re-green’ 컬러를 전 브랜드에 적용하면서도 서브 브랜드별로 차별화될 수 있도록 시스템화하였으며, 독자적인 패턴 시스템을 개발하여 디지털 환경에서 더욱 다양하게 활용될 수 있도록 하였습니다. 이렇게 의도적으로 미니멀하게 개발된 요소와 시스템들은 각 각의 서브 브랜드를 상징하면서도 유기적인 결합을 통해 전체 이지듀 브랜드를 표현할 수 있도록 다양하게 확대 생산 가능합니다.
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