Communication

Goose-head Song Typeface

Extra Form

Country	China
Year	2020
Award	WINNER
Affiliation	Jilin HOHA Advertising Co., Ltd
Designer	Yuanzhao Xia
Description(English)	Folk Goose-head Shaped Song Typeface The unique Goose-head shaped Song typeface is simple and elegant. The typeface originated from the period of the Republic of China, when the Chinese and Western cultures integrated and Chinese typeface design began. The development of typeface design was unprecedented in the period. So goose-head shaped typeface is between the handwritten artistic calligraphy of Song typeface and the modern printing Song typeface. The unique goose-head shaped characters with thin horizontal strokes and thick vertical strokes are symmetrical, balanced and powerful.
Description(Native)	鹅头宋，拙中含巧，特立独行。字型来源于中西交融的民国时期，那个时期即是中国字体设计的开端，也是字体设计发展历史上空前繁荣的阶段。它一方面迅速包容西方的文化碰撞，另一方面不断尝试从书法艺术到美术字体风格的转型创新。所以鹅头宋字型介于手写宋体美术大字与现代印刷宋体大字之间。 特点横细竖粗、对称均匀、清正典雅、字型富有张力，拙中生巧，特立独行。笔划粗细变化明显，圆润饱满，情绪激昂。横划衬线精悍，呈小三角形态，稳固坚韧，点划状如水滴，上尖下圆，如点水欲滴，曲线弯曲，以显柔劲之姿；钩划钩尖锋利，顿笔圆润浑厚，状如鹅头。撇划出锋突出，折笔处简练果断，捺划去曲生直，朴实硬朗，弯划尽量收紧，避免张扬。整体结构字型宽扁，中宫紧收，外围开张，呈现出时尚醒目，沉稳之感。
Website	www.hohachina.com
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