Industrial

Doro

Extra Form

Country	Korea
Year	2020
Award	GOLD WINNER
Client	Young Gil - Kim ( Team Doro )
Affiliation	Ordo
Designer	Daeyeon Kim
Description(English)	The “Doro” design project received Ordo's direction through a wide range of design work, including directing planning, apps, branding, UI design and prototyping. It shows visual elements with a color palette, etc. In particular, the color mood of the app is also related to the color of the traffic lights in daily life such as blue, green, red, orange, etc. I simply wanted to express the vehicle management app. The car running on the road at is like our daily routine and itinerary, and we want the user to instantly record everything that happens on the road.
Description(Native)	“Doro" 디자인 프로젝트는 2018 년 3 월부터 2020 년 4 월까지 1년 1개월 동안 디렉팅 기획, 앱, 브랜딩, UI 디자인 및 프로토타이핑을 포함한 광범위한 디자인 작업을 통해 Ordo의 디렉팅을 받았습니다. 미니멀리즘, 비주얼 및 컬러 팔레트등으로 시각적 요소를 나타냅니다. 특별히 앱의 컬러 무드는 , 파랑, 초록, 빨강, 주황 등 일상속의 신호등의 색깔과도 연관되어 있습니다. 간소히 차량 관리 앱을 표현하고 싶었습니다. 직관적으로 하늘에서 도로 위를 달리는 자동차의 모습은, 마치 우리의 일상과 여정과도 같습니다. 그리고 도로에서 일어나는 모든 일을 사용자가 즉각적으로 기록하길 원합니다.
Website	ordostudio.org/Doro
Positive Comments

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