Communication

ViSKit

Extra Form

Country	Korea
Year	2021
Award	WINNER
Affiliation	VISANG
Designer	Kim Juhee, Kim Juhee, Ko Suhyun, Lee sumin
Description(English)	“ViSKit” is a brand of school supplies provided as an all-in-one ‘kit’ to students as part of the channel “Visang Textbooks & Mom Talk.” ViSKit presents a “biscuit” of deliciousness and fun that can bring much needed “crunch” back into the everyday lives of study-weary learners. Derived from “Visang Special Kit,” the words “ViSKit” and “biscuit” make a memorable wordplay made clear through the characters – round butter biscuits who ‘try-on’ various styles, ranging from sweet chocolate or strawberry, to green tea or cheese. These playful character designs create engaging kits that allow simple school supplies to enrich daily life.
Description(Native)	'ViSKit'은 교육회사 비상의 온라인 채널 '비상교재&맘앤톡'에서 학생들에게 키트형식으로 제공하는 굿즈 브랜드이다. 학업에 지친 학생들의 반복적인 일상 속에 'biscuit'처럼 바삭한 재미를 주기 위해 다양한 이벤트를 통해 소통하고 있다. 'ViSKit' 은 'Visang Special Kit'의 준말로 'biscuit'과 한국어 발음이 동일하여 아이디어를 얻었고, 언어적 위트를 담고 있다. 캐릭터는 동그란 버터 비스킷이 일상 속에서 달콤한 초코, 딸기, 녹차, 치즈를 만나 다양한 캐릭터로 변화한다. ViSKit은 학교생활에 필요한 아이템에서 일상을 풍요롭게 해줄 아이템들이 4개의 캐릭터 디자인과 만나 키트의 완성도를 높이고 있다. 현재 이벤트를 통해 학생들에게 전달되고 있고, 만족도가 높아 점점 이벤트 참여율이 높아지고 있다.
Website	book.visang.com/event/biscuit.aspx
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