Communication

Shu Yu Perfume

Extra Form

Country	Chinese Taipei
Year	2021
Award	GRAND PRIZE
Affiliation	China University of Technology
Designer	Fong Jay, Cheng Yun Jou, Chiu Tzu Pei, Chen Yi Xin
Description(English)	Like the scent of the blossoms, perfume represents personality of people. We taking the five flower-chanting Ci as the keynote of creation. Passing through the carved wood windows and unfolding the package, the scenery and the poetry echo each other, the perfume scent creates a sense of space and the mood of the picture.From the combination of classical and modern design, it shows the cultural connotation and artistic value. The literature is not just a piece of paper, but can manifest cultural value in an innovative form.
Description(Native)	李清照是中國著名女詞人，生於用香鼎盛時期的宋代，一生愛香並精於用香，從她的文學作品便能窺見端倪，她也擅長描寫花，以花喻人，以人喻花，現有《漱玉詞》收錄了她所有的作品。 香水之於人，就像水霧之於鮮花，從有形的香霧化作無形的首飾，予以鮮花恰到好處的裝飾，氣味也是唯一能直接進入大腦情感和記憶中心的物質，所以嗅覺相對其他感官體驗更加感性，以香水作為傳遞宋詞意境的媒介，在於氣味與宋詞相同，因爲解詞、聞香的人不同，而擁有不一樣的解讀，希望詩詞之於人，就像香味之於人，歷久彌新，讀之、聞之便喚起記憶中塵封的情感。 以李清照《漱玉詞》為主題設計香水品牌，將五首詠花詞作為創作基調，詞中所詠之花連結主題，從詞境延伸出景，結合香水香調，藉由設計與香味建構李清照的詞中世界。 包裝設計以漏窗的似隔非隔、隔而不絕的概念為主題，展開包裝後，插畫背景及詞句相互呼應，香水氣味營造空間感及畫面意境，而香水瓶身取自假山水及近景遠山，結合園林元素及詞中花，運用雷雕、雕刻機及木工營造現代設計與古典元素的視覺碰撞。 「漱玉生香——夢回漱玉品詞香。」 輕輕推開，一扇花窗，似隱非隱隔古今，一詞一花一處景，人似花沐雲霧間，輕風拂面皆香氣，轉眼之間，如夢初醒，獨留一本《漱玉詞》。 將古典文學與現代設計結合，展現文化內涵及藝術價值，引人思考文人與香、人與氣味的關係，傳遞文學不是一紙空文，而是能夠以創新形式體現文化價值。
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