Communication

L.AND VISUAL IDENTITY SYSTEM

Extra Form

Country	Korea
Year	2022
Award	WINNER
Affiliation	LOTTE Members Co., Ltd.
Designer	Jihye Choi, Seulgi Son, Boyoung Park
Description(English)	L.AND is a Visual Identity System that integrates two brands, namely L.POINT, a service that collects and uses points, and L.PAY, the simple payment service. L.AND refers to the online and offline space where customers can use and experience our service anywhere and anytime. Combining the alphabet ‘L’ from both brands L.POINT and L.PAY, we have created a highly attractive motif, the ‘L.AND MARK.’ L.AND MARK defines L.AND, where customers can enjoy our services in everyday life. And at the same time, it is a place filled with joy and excitement.Our brand communication will provide a more friendly and exciting brand experience to our customers.
Description(Native)	L.AND’는 포인트를 적립하고 사용하는 서비스인 L.POINT와 간편결제 서비스인L.PAY 두 브랜드의 통합 VISUAL IDENTITY SYSTEM입니다. ‘L.AND’는 온-오프라인 언제 어디에서든지 고객이 우리의 서비스를 사용하는 경험하는 공간을 의미합니다. L.POINT, L.PAY 두 브랜드의 공통요소인 알파벳 ‘L’을 교차 결합하여 간결하면서도 주목성이 높은 모티프 ‘L.AND MARK’를 만들었습니다. 아이콘 하나에도 브랜드 핵심가치인 L.AND를 표현하였으며, 고객 취향에 맞는 차별화된 콘텐츠 제공하기 위하여, 다양한 브랜드 커뮤니케이션에 적합한 그래픽 모티브와 Brand elements를 개발하였습니다. ‘L.AND MARK’는 일상에서 우리 서비스의 혜택을 누릴 수 있는 지역이자 늘 즐거움이 가득한 공간인 ‘L.AND’를 규정합니다. 우리의 브랜드 커뮤니케이션은 고객들에게 더욱 친근하고 재미있는 브랜드 경험을 제공할 것입니다.
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