Communication

Poem Joy

Extra Form

Country	China
Year	2022
Award	WINNER
Affiliation	Baidu Online Network Technology Beijing Co., Ltd.
Designer	Yujie Shi, Ye li, Minjuan Zhao, Ying Ren, Yuwei Sun
Description(English)	In view of the boring poem learning process, Poem Joy is a learning applet of traditional poem, which combines digital means with gameplay to render poem learning joyful and arouse users' motivation.The UI retains traditional Chinese elements that have been refined through modern graphic design, conveying the beauty of poem to users.The scoreboard is featured by the rank titles associated with the traditional Chinese academic degrees, by which users are motivated to learn poetry further for a higher titles .Moreover, covering 280,000 poems, Poem Joy better spurs 20 million users to learn poem, and pleases them with the charm of poem.
Description(Native)	古诗是古人用最精炼的文字传达所思所想的文学载体。但随着几千年时间的演变，注重表达效率的白话文逐渐替代了古人凝练、富有韵味的文字。传统诗词离我们的日常生活越来远。阅读、理解和背诵诗词常常被认为是无聊和困难的。诗趣通过构建游戏化的诗词学习体验，让传统诗词重回我们的生活，唤起当代人们对传统诗词文化的热情。 1.趣味学习，诗词背得快：由在线对战、诗词连线、成语填空三种趣味模式构成的学习体验，全方位加强诗词背诵和相关知识的扎实记忆，让学习更快更有趣 2.海量内容，诗词记得全：收录28万首中国古诗，包含精校全文和权威译文解析，帮助2000多万用户轻松享受学习诗词的乐趣。 3.榜单激励，诗词坚持学：排行榜与中国传统学位等级概念巧妙地联系起来，激发用户挑战欲的同时，进一步增强古典文化的意境体验。 4.唯美意境，诗词悟得到：提取水、云、凤凰和莲花等诗词常见意象，并将传统纹样和古典色彩体系与现代年轻化审美相融合，呈现东方传统文化的愉悦感与诗意，为用户重现诗词中所描绘的美好画卷
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