Communication

ROMANMEAL Whole Grain Breads

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	SPC Samlip Corp.
Affiliation	SPC Samlip Corp.
Designer	Seo Yoon Yang, Yeon Su Oh, Hyun Wuk Jung
Description(English)	‘Romanmeal’ is a whole grain bread brand inspired by the fact that Roman soldiers, who are a symbol of strength and health, ate 900g of whole wheat and rye every day. It catches the eye in POSM with its intense orange color reminiscent of a golden wheat field, and raises brand awareness with a label shape based on the temple of ancient Rome. The mini stand, which was developed to be set up in a small space, intuitively enhanced the shape of the Roman temple, and boldly used the logo in the form of a Roman soldier and a shield to convey the strength of the Roman soldier. Take care of your energetic life every day with Romanmeal!
Description(Native)	대한민국 no.1 베이커리 기업, SPC 삼립에서 만든 브랜드 로만밀은 힘과 건강의 상징인 로마 병사들이 매일 통밀과 호밀을 900g씩 먹었다는 것에서 착안한 통곡물 빵 브랜드입니다. 로만밀 통밀 식빵, 통밀 모닝롤, 통밀 스틱빵, 통밀 도넛 등 다양한 종류로 구성되어 있습니다. 매대 진열 시 황금빛 밀밭이 연상되는 강렬한 오렌지 컬러로 POSM에서의 시선을 사로잡으며, 고대 로마의 신전을 모티프로 한 라벨 쉐입으로 브랜드 인식도를 높였습니다. 또한 소비자에게 알리고자 하는 단백질, 식이섬유 함량과 같은 중요한 정보는 구획화하여 보기 쉽게 구성하였습니다. 좁은 공간에 세울 수 있도록 개발한 로만밀 미니 매대는 로마 신전의 형태를 고스란히 담아 직관적으로 브랜드의 이해도를 높였고, 로마 병사와 방패 형태를 한 로고를 과감하게 사용하여 로마 병사의 강인함을 전달하였습니다. 로만 밀 빵과 함께 매일매일 활력 넘치는 생활을 챙겨보세요!
Website	spcsamlip.co.kr
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