Communication

Public School 9 Brand Identity

Extra Form

Area	United States America
Year	2025
Award	WINNER
Client	Public School 9
Affiliation	The Working Assembly LLC
Designer	Billur Eda Bilgi
Description(English)	Public School 9 encourages exploration to help students achieve lifelong success, as celebrated in its mosaic “Man in Space”. The challenge was for PS9’s new identity to embody the spirit of exploration while highlighting its academic excellence as well as being easy for teachers to use. The new system is anchored in a simple grid and illustrations with an intentional misprint effect. The type system combines an academic yet approachable serif with a bold sans inspired by 1970s/80’s sci-fi paperbacks. The result is a simple yet striking brand identity which reflects PS9’s core values.
Website	theworkingassembly.com
Positive Comments
Judging Comments	Public School 9’s new identity captures its spirit of exploration while showcasing academic excellence. Built on a simple grid and playful illustrations with a misprint effect, it pairs a scholarly serif with a bold sans inspired by vintage sci-fi paperbacks. The system is easy for teachers to use and visually striking, earning praise for reflecting PS9’s values in a distinctive, approachable way.

1. in Space
   

   Soft Echo

2. in Communication
   

   Public School 9 Brand Identity

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   Guangzhou Haid International Center

8. in Communication
   

   Modern Slavery Awareness Education Board Game

9. in Space
   

   Twilight Bistro

10. in Space
    

    Whisky Code Retail Department

11. in Communication
    

    Japan pro baseball team ORIX BUFFALOES summer game

12. in Space
    

    Plain

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    ERNIE Branding Visual Design

14. in Space
    

    Studio 63

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    Contrast X Harmony

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    O2 office chair

17. in Space
    

    Mega Field

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    Fluid Rhythms

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    Anok

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    Echoes of the East

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    Framescape

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    Layered composition

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    The Folded Studio

24. in Space
    

    MUUSA OFFICE

Designed by sketchbooks.co.kr / sketchbook5 board skin