Communication

LIFEASE Brand Identity

Extra Form

Year	2016
Award	WINNER
Affiliation	Willer Design
Designer	Ma Hao, Li Shaochen
Description(English)	In the design process, we need to use figurative language to describe the healthy brand concept of LIFEASE, and establish an identification of the brand image. We will use the tender green buds as the basic element, giving fresh and healthy visual experience, and then form a circle in the center, combined with the three characters, namely, yuan, sheng and tang in a vertical column, which is on behalf of the Taoist concept that the way bears sensation, sensation bears memory, sensation and memory bear abstraction, and abstraction bears all the world. In the initiative of LIFEASE, people’s diet standard is rising. The overall brand image is less is more. All the packaging, handbags and posters are clean and elegant, which attracts more young clients that pay more attention to the quality of life.
Description(Native)	在设计过程中我们需要用形象化的语言阐述LIFEASE品牌的健康理念，树立具有识别性的品牌形象。我们将嫩绿色的叶芽作为基本元素，给人新鲜健康的视觉体验。然后中心环绕形成圆，配合“源”“生”“堂”三个字排成竖列组合，代表一生二，二生三，三生无形，生生不息的理念，体现在LIFEASE的的倡导下，人们的饮食水平不断提升。整体品牌形象偏向时尚简约，在所有包装、手提袋及海报上的应用干净优雅，利于给品牌带来更多注重生活品质的年轻消费群体。
Website	http://vidoer.com

1. in Industrial
   

   PAOPAO Pet Manager

2. in Communication
   

   Nuts Snack Series

3. in Communication
   

   LIFEASE Brand Identity

4. in Industrial
   

   Flicka

5. in Industrial
   

   PICKLE

6. in Industrial
   

   Tools.

7. in Industrial
   

   Holder Battery

8. in Industrial
   

   Invert Spray

9. in Industrial
   

   Feel the baby kick

10. in Industrial
    

    MACAROON

11. in Industrial
    

    Lift-ring Battery

12. in Industrial
    

    DSIGN HAS TWO

13. in Industrial
    

    KaraBurner

14. in Industrial
    

    childbirth kit

15. in Industrial
    

    Roll Paper Core

16. in Industrial
    

    Eco tap

17. in Industrial
    

    UHPC(ultra Hybrid Persona Computer)

18. in Industrial
    

    Find an Available Clothhanger

19. in Industrial
    

    White Knives

20. in Industrial
    

    HOLOPEN

21. in Industrial
    

    LASURE [Laser+Measure]

22. in Industrial
    

    Shiny Bear

23. in Industrial
    

    SHARE

24. in Industrial
    

    Splash

25. in Industrial
    

    TEAR

26. in Industrial
    

    TACK IT EASY

27. in Industrial
    

    ByeCAL

28. in Industrial
    

    Ice Shed

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