Communication

Nuts Snack Series

Extra Form

Year	2016
Award	WINNER
Affiliation	Gaenyeom Gongam
Designer	Jungeun Yang
Description(English)	The product line of the Nuts Snack Series has four types depending on seasoning mainly used. It was coated by several type of seasoning, so the actual pictures of nuts itself are difficult for the customers to guess about tasty and it affects their buying of the products. Therefore, packages are designed by using graphic illustration. As developing the image characterized by ingredients, the customer will be clearly guided to product information. The purpose of these illustration packages is to provide the product information to help the customer to easily choose their preference and enjoy the products through the motto,“fun and healthy”nuts.
Description(Native)	Nuts Snack Series는 견과류 제조 전문회사에서 나온 스낵 형 견과 제품입니다. 일반적으로 견과 제품의 패키징에선 견과의 원물 사진을 이용하는 경우가 많은데, 이 Nuts Snack Series의 실제 원물의 모습은 제품의 맛을 알게 해주기가 어려웠습니다. 따라서 패키지의 그래픽을 제품의 느낌을 살린 일러스트레이션으로 표현하였고, 이것은 스낵 형으로 나오는 제품인 만큼 소비자층의 폭도 넓어, 타겟층을 아우르는 방법이었습니다. 각 제품에 사용된 견과류를 캐릭터화시켜주고, 재료로 쓰인 성분만을 그려서 제품이 어떻게 구성되어 있는지 알 수 있게 해주었습니다. 시리즈마다 성격에 맞는 색상과 컨셉을 잡아, 제품을 충분히 느낄 수 있도록 표현하면서 내러티브와 유머가 있는 일러스트를 통해 "재미있고 건강한" 견과 스낵을 보여주고자 했습니다.
Interview	http://designsori.com/1039264
Website	http://orison-yang.com

1. in Industrial
   

   PAOPAO Pet Manager

2. in Communication
   

   Nuts Snack Series

3. in Communication
   

   LIFEASE Brand Identity

4. in Industrial
   

   Flicka

5. in Industrial
   

   PICKLE

6. in Industrial
   

   Tools.

7. in Industrial
   

   Holder Battery

8. in Industrial
   

   Invert Spray

9. in Industrial
   

   Feel the baby kick

10. in Industrial
    

    MACAROON

11. in Industrial
    

    Lift-ring Battery

12. in Industrial
    

    DSIGN HAS TWO

13. in Industrial
    

    KaraBurner

14. in Industrial
    

    childbirth kit

15. in Industrial
    

    Roll Paper Core

16. in Industrial
    

    Eco tap

17. in Industrial
    

    UHPC(ultra Hybrid Persona Computer)

18. in Industrial
    

    Find an Available Clothhanger

19. in Industrial
    

    White Knives

20. in Industrial
    

    HOLOPEN

21. in Industrial
    

    LASURE [Laser+Measure]

22. in Industrial
    

    Shiny Bear

23. in Industrial
    

    SHARE

24. in Industrial
    

    Splash

25. in Industrial
    

    TEAR

26. in Industrial
    

    TACK IT EASY

27. in Industrial
    

    ByeCAL

28. in Industrial
    

    Ice Shed

Designed by sketchbooks.co.kr / sketchbook5 board skin