Country | Singapore |
---|---|
Year | 2023 |
Award | GOLD WINNER |
Client | Fujifilm Business Innovation Singapore Pte |
Affiliation | PLUS Collaboratives LLLP |
Designer | PLUS Collaboratives |
Description(English) | The project disrupted how colours and prints are traditionally presented by the print industry. To demonstrate Fujifilm’s specialty metallic ink, we designed a 2-part immersive fictional print experience. It was reimagined into a fictional explorer’s journal documenting the finding of gem-like insects with drawings, maps, news clippings and money that showcased specialty metallic inks of gold, white and silver on different paper stocks. 3D iridescent gem-like insects, crafted almost entirely of paper, encouraged print industry leaders to inspect up close using their familiar trade tool, loupe, which transcended their imagination. |
Description(Native) | The project disrupted how colours and prints are traditionally presented by the print industry. To demonstrate Fujifilm’s specialty metallic ink, we designed a 2-part immersive fictional print experience. It was reimagined into a fictional explorer’s journal documenting the finding of gem-like insects with drawings, maps, news clippings and money that showcased specialty metallic inks of gold, white and silver on different paper stocks. 3D iridescent gem-like insects, crafted almost entirely of paper, encouraged print industry leaders to inspect up close using their familiar trade tool, loupe, which transcended their imagination. |
Website | plus-group.sg/projects/insecta-iridesse-2 |
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