Communication

Insecta Iridesse

Extra Form

Country	Singapore
Year	2023
Award	GOLD WINNER
Client	Fujifilm Business Innovation Singapore Pte
Affiliation	PLUS Collaboratives LLLP
Designer	PLUS Collaboratives
Description(English)	The project disrupted how colours and prints are traditionally presented by the print industry. To demonstrate Fujifilm’s specialty metallic ink, we designed a 2-part immersive fictional print experience. It was reimagined into a fictional explorer’s journal documenting the finding of gem-like insects with drawings, maps, news clippings and money that showcased specialty metallic inks of gold, white and silver on different paper stocks. 3D iridescent gem-like insects, crafted almost entirely of paper, encouraged print industry leaders to inspect up close using their familiar trade tool, loupe, which transcended their imagination.
Description(Native)	The project disrupted how colours and prints are traditionally presented by the print industry. To demonstrate Fujifilm’s specialty metallic ink, we designed a 2-part immersive fictional print experience. It was reimagined into a fictional explorer’s journal documenting the finding of gem-like insects with drawings, maps, news clippings and money that showcased specialty metallic inks of gold, white and silver on different paper stocks. 3D iridescent gem-like insects, crafted almost entirely of paper, encouraged print industry leaders to inspect up close using their familiar trade tool, loupe, which transcended their imagination.
Website	plus-group.sg/projects/insecta-iridesse-2
Positive Comments

1. in Communication
   

   JEONNAM DRAGONS FC Identity Renewal

2. in Communication
   

   XIJIAJIA An AI Digital Human

3. in Industrial
   

   Stedio

4. in Communication
   

   TOV

5. in Industrial
   

   FUN TO barbecue integrated box

6. in Industrial
   

   swap

7. in Industrial
   

   Polar Bear Dehumidifier

8. in Communication
   

   StreamLake Brand Design

9. in Space
   

   Cavern

10. in Space
    

    Office OVERLAP

11. in Communication
    

    WATER Mobile App EV Fast Charging Network

12. in Communication
    

    Nai Tang Pai

13. in Space
    

    TRACE

14. in Industrial
    

    Easy Gamepad

15. in Industrial
    

    Beat

16. in Industrial
    

    SOT humidifier

17. in Communication
    

    Youku dual screen synergy ad experience

18. in Industrial
    

    Soluna Teething Stick Series

19. in Communication
    

    Insecta Iridesse

20. in Communication
    

    The crucial 96 hours

21. in Communication
    

    Baidu full Scenario Parking

22. in Industrial
    

    999ConforteMedicine Supply Device

23. in Industrial
    

    Air3 Heater

24. in Space
    

    THROUGH

25. in Communication
    

    Columbia WAPPEN DESIGN of 13 moutains in Seoul

26. in Communication
    

    Seoul Design Festival Hangeul Brand Design

27. in Industrial
    

    Blom

28. in Industrial
    

    BANDHEAD Let musicians awesome riffs come true

Designed by sketchbooks.co.kr / sketchbook5 board skin