Communication

BI::Sarah Haniwon

Extra Form

Country	Korea
Year	2019
Award	WINNER
Client	Sarah Haniwon
Affiliation	Sarah Haniwon (work as freelancer)
Designer	JUNG GADEUG
Description(English)	New sensory experience of Korean medicine,Sarah Haniwon Brand Design:: As A Korean Medicine Doctor, Kim Sarha's work and treatment is so detailed and delicate. Via this design PKG, let patients feel I care about you much, and Patients can feel Sarah's delicate treatment and attitude even far away. Public's perception towards Korean Medicine Style is a kind of fusty prejudice. But It seems to me It is a very important part, each out to the public. that it does go on in public, and show what goes different. So We can give our patients (and public) experience korean medical-development, raise trust about Sarah's treatment and Korean medicine.
Description(Native)	한의학에 대한 신선한 경험 - 사라한의원 브랜드 디자인 1) Main Brand Design 2 )Series of Main Brand Design for Outdoor 3) Foil Pouch Design (for Korean Medicine) 4) PKG Box Design (for Korean Medicine) 5) Special Care Medicine Pack 6) Brand Letter Head 한의사로서 김사라의 치료는 매우 정교하고 섬세합니다. 이번 브랜드 디자인 패키지를 통해 환자들이 김사라 원장이 환자들에게 신경을 많이 쓰고 있다는 것을 느끼게 하고, 멀리서도 그녀의 섬세한 치료와 태도를 느낄 수 있도록 했습니다. 대중들의 한의학에 대한 편견은 무척 고루합니다. 그래서 우리의 작업을 통해서 무엇이 다른지를 느끼게 하면서 대중들에게 다가가는 것은 무척 중요하다고 생각했습니다. 이 작업을 통해, 우리는 환자들 및 대중들에게 한의학의 발전, 성취를 느끼게 하고 사라의 치료와 한의학에 대한 신뢰를 높일 수 있도록 디자인했습니다.
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