Communication

Zhe Gu Tea

Extra Form

Country	China
Year	2019
Award	WINNER
Client	Zhe Gu Tea
Affiliation	SunDesign Brand&design(beijing)co.ltd
Designer	sunjian
Description(English)	Zhe Gu Tea's unique logo mark originates from Chinese font of little hero with the slim profile of tea leaves, which presents the shape of the aroma. The design inspiration came from the tale of partridge. By adopting the pure white background, it depicts a partridge rest on the tree in line-drawing method directly and simply. The gift box of Zhe Gu tea products shows the culture connotation of the growing area. It’s the symbolic high-end packaging can represent the tea in Hainan area.
Description(Native)	鹧鸪茶是中国海南地区特有的一种半发酵茶。 其名称源于一个传说：传说一位樵夫上山砍柴，看到一只奄奄一息的鹧鸪鸟，站在一棵矮茶树上，无力地啄食茶叶；等他下山时，这只茶树上的鹧鸪鸟竟恢复元气，吱吱啼叫。樵夫想起家中因风寒一病不起的妻子，便采了一些矮茶树上的叶子给妻子煮水喝，几天后，他的妻子竟痊愈了。鹧鸪茶有治疗感冒和体虚的作用。 鹧鸪茶logo是一个字体标志，其特有的字体来源于中文字体小篆加上茶树叶纤细的轮廓，又表现出泡茶时香气的形状。普通包装的设计灵感来源于鹧鸪鸟的传说。素白的底色，采用白描的手法手绘出一只鹧鸪鸟栖息在树上。直接并且简约。 浙谷茶产品礼盒展示了种植区的文化内涵。它的象征性高端包装可以代表海南地区的茶叶。
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