Communication

The Worldly

Extra Form

Country	China
Year	2024
Award	WINNER
Affiliation	Shanghai University
Designer	Cai Jiatong
Description(English)	The content of the book uses photography, graphics, painting, and text to record the experiences of traveling to various countries, including folk culture and historical rise and fall. The text includes contemplation and essays, local narratives of joys and sorrows, and the decline of glory; And regional relics and historical background. Simple, natural, authentic, and plain. This is a book that incompletely records the human world from its own perspective, and it is also a common carrier for promoting traditional culture.
Description(Native)	该作品为1026页的书籍设计。书籍内容使用个人摄影、图形创作、手绘及符号文字等形式记录十年间周游各国之所见所感，人间烟火、民俗文化、街头巷尾。文字部分有在旅行间的感悟随笔，有在小憩时听到当地人们诉说的悲欢离合、辉煌衰落；以及各地区名胜古迹及文物的历史脉络介绍。书籍封面为气势磅礴、奔腾不息的中国黄河，封面选用特种纸增强肌理感，书口毛边切割工艺有波涛层次感，文字压凹透明化处理似水渍，书籍整体绵软且厚重，随时间及翻阅次数达到褶皱或变形的视觉效果。想用自己的视角和方法记录我所看到的人间，质朴自然的，真实且无修饰的。这是一本以自己视角不完全记录人间的小书，也是用自己的方式从某种角度弘扬传统文化的普通载体。
Positive Comments
Judging Comments	This book design received high praise for its comprehensive and authentic documentation of global travel experiences. Utilizing photography, graphics, painting, and text, it captures folk culture, historical narratives, and regional relics. Its simplicity and authenticity offer readers a profound connection to traditional cultures and histories.

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   OFFBEAT

2. in Communication
   

   JEPETO

3. in Communication
   

   The Monday Burger Club

4. in Communication
   

   cuchen Pause Gift Box

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   Sustainable Rivers

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   FOREST SOUL

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   HandYourName

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   Success and happiness

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   Shell More Fun

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    ISLAND HIDEAWAY

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    The Worldly

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    GQ LAB Brand Identity and Packaging Design

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    Muse of Monet Immersive Media Art Exhibiton

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    Hot Spring city asan symbol integrated brand

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    DOWNFALL OF WHO LET IN SOMETHING NOT ALLOWED

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    Dragon Tiles

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    Animism

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    JoyPer

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    Xi You Ji Wuxi folk theme board game design

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    Soundstellar Aural Motion Interaction APP

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