English
EXHIBITION
Communication
Daily Yoga
| Country | China |
|---|---|
| Year | 2019 |
| Award | WINNER |
| Affiliation | PATON.BRAND |
| Designer | PATON. |
| Description(English) | Daily yoga is a yoga app app “Daily” means daily, daily, 40 million users use our app in different cities around the world, so the concept of “daily” is incorporated into the design. "Yoga" refines the initials "Y" combined with the style of yoga to form the shape of the clock. The standard word echo icon in both Chinese and English is rounded in the design, and the font looks generous and friendly. |
| Description(Native) | 每日瑜伽 为“App Store年度精选应用”，致力于为用户提供一站式瑜伽练习解决方案。海外版为Google Play Store的推荐产品，苹果应用商店2017年最佳开发者，目前全球用户数突破4200万。 随着每日瑜伽业务和市场的扩张，原有的品牌形象已经不足以承载未来的战略需要。巴顿品牌接受委托，助力每日瑜伽品牌全新改版升级，同时推出了吉祥物“Yomi”，通过“Yomi”的广泛应用，与受众建立起紧密的情感联系，提高品牌的亲近度和忠诚度。 标识灵感取自每日瑜伽英文名“Daily yoga”，融入了象征“daily”的时钟概念，结合瑜伽的体式构成指针的造型，寓意着瑜伽练习在于每日持之以恒。吉祥物灵感源自树懒，慢悠悠的属性如同瑜伽的动作缓慢柔和。如同瑜伽能让你在快节奏的生活中,拥有一种“慢”的能力，在喧嚣的世界里感受安静的力量。 |
| Website | www.hzvis.com/case/165.html |
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