Communication

Insecta Iridesse

Extra Form

Country	Singapore
Year	2023
Award	GOLD WINNER
Client	Fujifilm Business Innovation Singapore Pte
Affiliation	PLUS Collaboratives LLLP
Designer	PLUS Collaboratives
Description(English)	The project disrupted how colours and prints are traditionally presented by the print industry. To demonstrate Fujifilm’s specialty metallic ink, we designed a 2-part immersive fictional print experience. It was reimagined into a fictional explorer’s journal documenting the finding of gem-like insects with drawings, maps, news clippings and money that showcased specialty metallic inks of gold, white and silver on different paper stocks. 3D iridescent gem-like insects, crafted almost entirely of paper, encouraged print industry leaders to inspect up close using their familiar trade tool, loupe, which transcended their imagination.
Description(Native)	The project disrupted how colours and prints are traditionally presented by the print industry. To demonstrate Fujifilm’s specialty metallic ink, we designed a 2-part immersive fictional print experience. It was reimagined into a fictional explorer’s journal documenting the finding of gem-like insects with drawings, maps, news clippings and money that showcased specialty metallic inks of gold, white and silver on different paper stocks. 3D iridescent gem-like insects, crafted almost entirely of paper, encouraged print industry leaders to inspect up close using their familiar trade tool, loupe, which transcended their imagination.
Website	plus-group.sg/projects/insecta-iridesse-2
Positive Comments

1. in Space
   

   The Essence

2. in Space
   

   A skiff

3. in Space
   

   Vast Luster

4. in Space
   

   HARMONY

5. in Space
   

   Cresta Galleria

6. in Space
   

   Regular Unregular

7. in Space
   

   Engild

8. in Space
   

   Xi an Metro Line 5

9. in Space
   

   Retro Modern

10. in Space
    

    Health and Wellness Shelter

11. in Space
    

    The Rising Dawn

12. in Space
    

    Room With A View

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